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HSA 505 Week 1 Discussion 1 For more course
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- Please respond to the following "The Product
Life Cycle Part"  Assess the value of the product
life cycle as a tool for product succession
planning and related product management
activities. Give your opinion on whether or not
the Product Life Cycle can help health care
managers in promoting portfolio planning,
strategy formulation, and forecasting. Provide
one (1) example to support your rationale. Select
two (2) stages of the Product Life Cycle.
Describe the methods for strategically and
tactically managing products during each of the
selected stages. Relate the selected stages to
two (2) real-life examples of strategic or
tactical initiatives within a health care
organization.
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HSA 505 Week 1 Discussion 2 For more course
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- Please respond to the following "New Product
Process"  Create an argument in support of the
assertion that the Product Life Cycle enhances
marketing outcomes in the health care industry.
Provide support for your argument. Suggest at
least two (2) examples that support the notion of
the limiting life span of health care products as
a necessity in the ongoing and systematic product
succession planning effort.
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HSA 505 Week 2 Discussion 1 For more course
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- Please respond to the following "Marketing
Growth and Strategic Planning"  Justify the
assembly of a balanced product portfolio by
marketing managers as a means of ensuring
extended success in the health care market
industry. Provide two (2) real-life examples to
support your rationale.Assess the importance of
portfolio planning in the health care industry,
and determine at least one (1) approach to
portfolio planning that can help marketing
managers to ensure productive marketing
operations. Provide at least two (2) specific
examples of portfolio planning in a health care
organization with which you are familiar.
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HSA 505 Week 2 Discussion 2 For more course
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- Please respond to the following "Market
Expansion and Drivers Management"  Interpret the
importance of continually pursuing opportunities
for growth within the health care marketplace,
and identify expansion opportunities available to
health care institutions through the use of Igor
Ansoffs Product-Market Expansion Grid. Provide
support for your response. Assess the critical
pursuit of identity management and its role in
helping health care entities build strong,
recognizable brands. Provide at least two (2)
specific examples of identity initiatives within
a health care organization.
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HSA 505 Week 3 Discussion 1 For more course
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- Please respond to the following "Brand Design
Model"  Evaluate the value of assigning
appropriate brand identities to represent health
care goods, services, and institutions. Provide
support for your rationale. Assess the value of
Calder and Reagans Brand Design Model as a
device for systematically guiding health care
marketers through the process of formulating
brands. Explain one (1) reason why a SWOT
analysis is needed to help health care
organizations understand competitor brands.
Provide two (2) examples from a health care
organization with which you are familiar that
support the value of Calder and Reagans Brand
Design Model.
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HSA 505 Week 3 Discussion 2 For more course
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- Please respond to the following "Brand
Portfolio Molecule and Brand Report Card Based
on your review of the Learnscape scenario titled
Learnscape 3 Recover and Retention, explain
the fundamental reasons why brands do not exist
in isolation but do exist in larger environments
that include other brands. Provide two (2)
specific recommendations or solutions that help
the health care facility in this scenario improve
patient satisfaction. Assess the value of Lederer
and Hills Brand Portfolio Molecule when used to
understand brand relationships. Provide at least
two (2) specific examples of strategic or
tactical initiatives within a health care
organization.
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HSA 505 Week 3 Product Development For more
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Development - Health services continue to affect
the gross domestic product, and this dramatic
transformation has great demands on each dollar
spent to deliver patient-centered products.
Health care marketing must be repeatedly applied
and practiced strategically to include
environmental dimensions, such as technology,
socioeconomics, competition, and regulatory. That
being said, in todays global economy, investors
and potential entrepreneurs must tap into the
so-called unexplored market. In this aspect,
health care establishments must utilize
marketing, advertising, as well as sales
strategies when pursuing new customers (e.g.,
suppose a health care investor wanted to build a
small hospital in a rural community)
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HSA 505 Week 4 Case Study 1 Revitalizing a
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1 Revitalizing a Brand - Read the case study
titled Revitalizing a Brand, located in the
online course shell. Use the Internet or Strayer
databases to research the branding and
communication strategies of one (1) health
services organization that is similar to the
health services organizations mentioned in the
case study.  Write a four to six (4-6) page paper
in which you  Describe the current marketing
communication, identity, and brand position of
Plaza Home Health Services. Conduct a Strengths
Weaknesses Opportunities Threats (SWOT) analysis
associated with the current marketing
communication, identity, and brand position of
Plaza Home Health Services.
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HSA 505 Week 4 Discussion 1 For more course
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- Please respond to the following "Brand Stretch
Spectrum and Market Product Grid"  Assess the
importance of evaluating newly developed health
care products in order to determine whether the
products should carry existing brand names or
whether they should be assigned new brand names.
Suggest realistic branding strategies needed for
marketers to evaluate newly developed health care
products or services. Provide support for your
rationale. From the e-Activity, determine whether
or not the product offerings that you selected
are consistent with the perceived selections of
the given health care entity. Explain your
rationale.
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HSA 505 Week 4 Discussion 2 For more course
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- Please respond to the following "Lateral
Marketing Strategy"  Assess the value of target
marketing as an effective health care marketing
strategy. Appraise the degree to which vertical
and traditional segmentation help marketing
managers use target marketing strategies. Support
your rationale with at least two (2) specific
examples of target marketing within a health care
organization with which you are familiar.
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HSA 505 Week 5 Discussion 1 For more course
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- Please respond to the following "Marketing
Segment and Perceptual Map"  Evaluate the value
and utility afforded by Philip Kotlers
Segment-by-Segment Invasion Plan as a tool for
mapping current and future market segment
pursuits. Provide support for your
rationale. Assess the importance of a Perceptual
Map for current and potential product offerings
in the marketplace. Suggest one (1) way in which
this instrument can be used by marketers to
affect better product positioning outcomes within
the health care industry.
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HSA 505 Week 5 Discussion 2 For more course
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- Please respond to the following "Product
Ladder and Hierarchy of Needs"  Assess the
importance of the Ries and Trouts Product Ladder
as a target marketing device within the health
care industry. Provide a rationale for your
response. Assess the level of necessity for
health care marketers to possess an effective
understand of human motivation in order to better
understand their customers. Provide at least two
(2) specific examples of the use of human
motivation within a health care organization.
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HSA 505 Week 6 Discussion 2 For more course
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-Please respond to the following "Customer
Experience Management Based on your review of
the Learnscape scenario titled Learnscape 1
Staying Relevant, examine the potential mutual
benefits that are afforded to health care
organizations and their respective customers
populations when health care organizations design
and manage all-encompassing customer experiences.
Provide an example of such potential mutual
benefits to support your rationale.Appraise the
value of the innovation guidance for the assembly
and management of customer experiences provided
by Bernd Schmitts CEM framework. Provide at
least two (2) specific examples of CEM framework
that apply within a health care organization with
which you are familiar.
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HSA 505 Week 7 Discussion 1 For more course
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- Please respond to the following "Understanding
Customer Wants and Needs and PEST
Analysis"  Argue whether or not you believe that
health care marketers must understand customers
and their perceptions of product offerings in
order to effectively monitor prowess at
addressing and satisfying customer wants and
needs. Provide an example of your argument in
action to support your rationale. Assess the
value and importance of a PEST Analysis as a tool
for mentoring and evaluating the macro
environment. Provide at least two (2) specific
examples of PEST Analysis that apply within a
health care organization with which you are
familiar.
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HSA 505 Week 7 Discussion 2 For more course
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- Please respond to the following "Michael
Porters Five Forces Model"  Examine the key
reasons why intense competition and rivalry
characterize the health care industry. Suggest
one (1) example to support your
rationale. Appraise the value and importance of
Michael Porters Five Forces Model as a tool for
facilitating the understanding and addressing of
the competition within the health care industry.
Provide at least two (2) specific examples of
Michael Porters Five Forces Model that apply
within a health care organization with which you
are familiar.
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HSA 505 Week 7 Stopping Outshopping For more
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Outshopping - Read the case study titled
Stopping Outshopping, located in the online
course shell. Then, use the Internet or Strayer
databases to research similar marketing
strategies in the health care industry.  Write a
four to six (4-6) page paper in which you  Based
on the textbooks summary of Timothys philosophy
of continually striving for excellence, determine
whether or not Scarlet Hospital was prepared to
compete with the establishment in Salem even
before the highway improvement mandated such an
upgrade in delivery health care services. Examine
the potential lessons that the Stopping
Outshopping case could teach health care
executives about complacency.
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HSA 505 Week 8 Discussion 1 For more course
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- Please respond to the following "Competition
Model"  Justify the fundamental reasons that
marketers should closely monitor the actions of
rivals in order to proactively address developing
issues, events, and circumstances. Provide one
(1) example of such successful close monitoring
to support your rationale. Evaluate the value
afforded by Lehmann and Winers Level of
Competition Model as an instrument for
engendering the accurate identification and
understanding of competition within the health
care industry. Provide at least two (2) specific
examples of Lehmann and Winers Level of
Competition Model that apply within a health care
organization with which you are familiar.
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HSA 505 Week 8 Discussion 2 For more course
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-Please respond to the following "Marketing
Management Tools Based on your review of the
Learnscape scenario titled Learnscape 2 Patient
Engagement, analyze the benefits afforded to
health care marketers that understand the
importance of establishing core values that guide
health care organizations in their strategic and
tactical pursuits. Determine whether you believe
the relationship between core values should stay
the same over time or should change over time.
Provide one (1) example of such a relationship
between core values to support your
rationale.Appraise the value offered by Leonard
Berrys Success Sustainability Model as a
management tool for communication drivers of
excellence that will yield sustained success.
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HSA 505 Week 9 Case Study 3 For more course
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- Read the case study titled Missed
Opportunities, located in the online course
shell.  Write a four to six (4-6) page paper in
which you  Examine the pros and cons from the
perspective of Crestview Hospital of the
placement of its new billboard directly adjacent
to Briarwood Medical Center. Interpret the
reaction of customers and other community
stakeholders to the billboard postings. Use
competitive marketing entry strategies to suggest
the action that Briarwood Hospital should
undertake to counter the messages in the new
Crestview Hospital Billboard postings.
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HSA 505 Week 9 Discussion 1 For more course
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- Please respond to the following "Marketing
Strategy and Planning Tools  Determine whether
or not health care marketers need to recognize
the value results from implementing marketing
best practices across the multiple, varying
activities that health care organizations carry
out. Provide one (1) example of such recognition
of value to support your rationale. Evaluate the
value of Michael Porters Value Chain as a
marketing strategy and planning instrument for
engendering an understanding of value-producing
activities within health care organizations.
Provide at least two (2) specific examples of the
Michael Porters Value Chain       Model that
apply within a health care organization with
which you are familiar. 
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HSA 505 Week 9 Discussion 2 For more course
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- Please respond to the following "Generic
Strategies and Balanced scored Card  Determine
whether or not you believe the process of
formulating strategy in the health care industry
is complex. Justify your response with at least
one (1) example of a situation or scenario that
supports your position. Assess the degree of
guidance provided by Kaplan and Nortons Balanced
Scorecard as a management tool for guiding health
care marketers in performing strategic management
duties and responsibilities. Provide at least two
(2) specific examples of the Balanced Scorecard
Model that apply within a health care
organization with which you are familiar.
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HSA 505 Week 10 Discussion 1 For more course
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Please respond to the following "Strategy Map
 Per the text, the health care industry is known
as one of the most complex operational
environments, placing a premium on excellence in
strategic planning and management. Determine the
key reasons why health care marketing
professionals should realize such complexity.
Provide an example to support your rationale.
Appraise the value offered by Ries and Trouts
Marketing Warfare Strategies in assisting in the
understanding and implementation of
competitor-oriented arketing strategies that can
be employed to increase market share. Provide at
least two (2) specific examples of the Ries and
Trouts Marketing Warfare Strategies Model that
apply within a health care organization with
which you are familiar.
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HSA 505 Week 10 Discussion 2 For more course
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- Please respond to the following "Marketing
Plan"  Based on your review of the Learnscape
scenario titled Learnscape 4 How Are We Doing,
justify the value of marketing plans as
instruments that compel marketers to think about
upcoming periods, perform routine marketing
analyses and audits, and set marketing goals and
objectives such as Return on Investment (ROI),
etc. Provide one (1) example of the use of
marketing plans in this fashion to support your
rationale.
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HSA 505 Week 11 Discussion 1 For more course
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- Please respond to the following "Course
Completion"  Identify the most significant
political, economic, and social forces that you
believe are influencing changes in health care
marketing today. Identify three (3) key marketing
skills you have gained from this class and
suggest how each will benefit you in your current
or future career.
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HSA 505 Week 11 Discussion 2 For more course
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- Please respond to the following "Wrap-Up and
Takeaways!"  Identify two to three (2-3)
takeaways that you have learned or gained from
the course learning activities. Explain the
linkage between each takeaway you have identified
and the learning outcomes of this course. Assess
the degree to which you believe your knowledge of
the learning topics discussed in this course has
been enhanced. Provide at least one (1) example
to support your response.
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The Best way to predict the Future is to create
it.....To Best way....
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