digital marketing module

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PACE CAREER ACADEMY PUNE MUMBAI NAGPUR
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Modules Involved in Digital Marketing

• Internet Marketing Strategies
• Search Engine Marketing
• Social Media Marketing
• E-commerce Marketing
• SEO
• E-mail Marketing
• Online Reputation Management
• Mobile Application Marketing

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Internet Marketing Strategies.

• Internet Marketing Strategies is process of
  generating valuable ROI (Return of Investment )
  for any business.
• Deciding proper platform and strategy to promote
  product/service over internet.
• Choosing best possible Ad option with expected
  ROI , with multiple set of interest and areas of
  action.

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Search Engine Marketing

• Search Engine Marketing (SEM) is a method of
  promoting business/product over search engines
  via paid promotions or organic techniques.
• SEM involves fundamental understanding of Adwords
  and PPC campaign management
• Understanding Ad metrics and compelling ad
  strategies.

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Social Media Marketing

• Social Media Marketing is a method of promoting
  business/service over Social Media Platforms.
• Commonly used social media platforms are
  Facebook, Instagram, linkedin, Twitter.
• Understanding best Social Media Ad practices and
  strategies.

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E-commerce Marketing

• E-commerce Marketing is a promoting products
  over Internet platforms to the possible
  customer/consumer.
• Defining customer/consumer base who can be
  targeted for products they searched for or may
  like based on queries and interest.
• Re-marketing the product to that
  customer/consumer through the period of decision
  cycle.

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Search Engine Optimization

• Search Engine Optimization is method of ranking
  any website higher on search engine.
• It also strategies to bring more quality traffics
  to the website and properly channelizing this
  traffic source.
• Two types of SEO are On-page Seo and Off-page
  Seo. That help website ranking either using
  activities like back linking, website
  optimization, keyword analysis, forum and blog
  participation.

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E-mail Marketing

• E-mail Marketing is the use of email to promote
  products and/or services to enlisted potential
  customer.
• But a better email marketing definition is the
  use of email to develop relationships with
  potential customers.
•  It is essentially the same as direct mail except
  that instead of sending mail through the postal
  service, messages are sent electronically via
  email.

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Online Reputation Management

• Online Reputation Management is an public
  relation activity where we interact with
  potential customer .
• It helps in brand building, product awareness and
  traffic generation activities.
• This response activity, forums and blogs also
  build our social presence.

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Mobile Marketing

• Mobile Marketing can also be done by sending
  direct text, voice message and picture messages.
• Mobile Game Marketing play a vital role in mobile
  marketing for various revenue generation cycle.
• Mobile Application Marketing is method to
  promote products and/or services to enlisted
  potential customer via app install campaign and
  app engagement.

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Pace Career Academy

• Pace Career Academy is best institute in Pune lta
  href http//www.pacecareer.in/trainings/digital-m
  arketing/gt Digital Marketing lt/agt Consult for
  corporate training and proffessional courses

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