HOW TO OPTIMIZE FOR VOICE SEARCH

1
HOW TO OPTIMIZE FOR VOICE SEARCH

• Voice search is gaining popularity making several
  companies change their SEO strategies altogether.
  Today, keywords are getting more colloquial to
  enable better voice search results. Voice search
  also targets local leads who are most likely to
  become buyers in the future.

2
HOW TO OPTIMIZE FOR VOICE SEARCH

• Why voice search?
• Today, voice search is the most prevalent type of
  search. Research shows that 41 of adults and 55
  of teens rely on voice search every day. These
  numbers are growing constantly. Voice search is
  more alluring because it is fully hands free, it
  is fast and it also allows the user to
  multi-task.
• With better technology available, voice search is
  also becoming more reliable. Today, the speech
  recognition error is as low as 8. Needless to
  say, optimizing your business for voice search is
  a sure shot way of improving search engine
  rankings. With voice recognition software like
  Cortana, Siri, Google Assistant becoming more
  reliable and user-friendly, the way people run
  searches has changed drastically.

3
HOW TO OPTIMIZE FOR VOICE SEARCH

• Optimizing your website for voice search
• The way people speak and the way they type is
  quite different. With voice search, the phrases
  are longer and more colloquial. So, the keywords
  that you choose should match this. However, there
  is more the voice search SEO than keywords. Here
  is a step by step breakdown of how you can
  improve voice search SEO for your website.
• Focus on local leads About 22 of people are
  looking for content that is local. This means
  that businesses that run in one geographical
  location should pay a lot more attention to voice
  search SEO than the rest.

4
HOW TO OPTIMIZE FOR VOICE SEARCH

• Voice search is here to stay. So, your SEO
  strategy should devote a large chunk to voice
  search. Creating content that is more specific
  and constantly understanding what people are
  actually searching for is the first step towards
  a successful voice SEO campaign. Remember that
  voice searches are more urgent than the typed
  ones and if your SERP ranking is good, you are
  likely to get more conversions.

5
HOW TO OPTIMIZE FOR VOICE SEARCH

• Including an FAQ page is a great way to use the
  data that you collect from your consumers. The
  long tail plus keywords can be used in the FAQ
  page. Questions should sound more natural. You
  can also create multiple pages for better
  information capture.
• Use tools like schema.com for better structured
  data markup. This will define information in a
  more specific manner, making it easier for the
  search engines to understand the context of the
  content that you put out.
•