HCS 539 A Clearer Path to Student Success / tutorialrank.com

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HCS 539 Help A Clearer Path to Student Success /
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• HCS 539 All Assignments
•  
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• HCS 539 Week 1 Individual Assignment Health Care
  Marketing Reflection
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• HCS 539 Week 2 Individual Assignment Health Care
  Analysis
• HCS 539 Week 3 Individual Assignment Marketing
  Research and Segmentation
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• HCS 539 Week 4 Individual Assignment Positioning
  and Differentiation Review

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• HCS 539 Week 1 Individual Assignment Health Care
  Marketing Reflection
•  
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•  
• Write a 700- to 1,050-word reflection on current
  health care marketing techniques.
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• Examine current health care marketing techniques
  in television, the Internet, radio, or any other
  media source. Some examples include advertising
  trends in pharmaceutical marketing, promoting
  specialized clinics and hospitals, public
  relations events related to health care, or
  promoting health care products or services.
•  

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• HCS 539 Week 2 Individual Assignment Health Care
  Analysis
•  
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• Choose an existing health care organization.
• Write a 1,050- to 1,400-word paper on the
  organization of your choice.
• Include the following
• Describe the four Ps--product, price, place, and
  promotion--and explain how and why they are
  important to the organization's success.
• Examine the relationship between the
  organization's marketing and its partnerships.
  Explain how and why those partnerships are
  valuable to the organization.

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• HCS 539 Week 3 Individual Assignment Marketing
  Research and Segmentation
•  
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•  
• Choose a health care organization, or use the
  organization you chose in Week Two.
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• Imagine you are a marketing representative for
  the organization.
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• Conduct research on the consumers in a particular
  area using at least two lifestyle analyses and
  marketing research databases.
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• Write a 1,050- to 1,400-word lifestyle profile
  for the neighborhood. Include th

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• HCS 539 Week 4 Individual Assignment Positioning
  and Differentiation Review
•  
• For more course tutorials visit
• www.tutorialrank.com
•  
•  
• Choose two existing health care organizations or
  companies in the same discipline, such as
  hospital-hospital, insurance company-insurance
  company, med spa-med spa, and so forth.
• Compare each organization's positioning and
  differentiation strategies in a 1,400- to
  1,750-word review.

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• HCS 539 Week 5 Individual Assignment Public
  Relations Presentation
•  
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•  
•  
• Complete one of the following options
• Option A - Responding to the Public
• Research a public relations scenario you recently
  heard in the news. This could be anything that
  required a hospital or health care facility or
  company to make a statement about their recent
  practices. Some examples include medical errors,
  such as the surgery of a wrong limb or organ
  pharmaceutical issues, such as the
  Tylenol crisis in 1982 or facility violence,
  such as shootings or baby snatching.

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• HCS 539 Week 6 Learning Team Assignment Health
  Care Marketing Plan Presentation
•  
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•  
•  
• Create a hypothetical health care organization or
  social program, using a real organization or
  program as a model, and develop a comprehensive
  marketing plan to market it. Examples include
  cancer hospitals, home health agencies, nursing
  homes, durable medical equipment companies,
  weight loss programs, and insurance programs.
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• Develop a comprehensive marketing plan to market
  your organization or program.

9
HCS 539 Help A Clearer Path to Student Success /
tutorialrank.com
The Best way to predict the Future is to create
it.....To Best way....
www.tutorialrank.com