Social-Media-Optimization-SMO-Overview-PPT

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SEARCH MEDIA OPTIMIZATION(smo)
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CONTENT

• Introduction
• What is Social Media Optimization(SMO)?
• Types of SMO
• Objectives of SMO
• Why SMO?
• How SMO benefits you?
• What are benefits of SMO?
• SMO Process
• Conclusion
• Thank you !

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INTRODUCTION

• Social Media Optimization services is an
  effective technique that increase the traffic to
  the website.
• Social Media Optimization is considered as an
  essential part of Search Engine Ranking
  Management.
• Social Media Optimization helps to gain the
  customers feedback easily, through which the new
  and re-formulate strategies are formulated.

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WHAT IS SOCIAL MEDIa OPTIMIZATION(SMO)

• Social Media Optimization(SMO) is the strategy
  used to drive traffic to your website from source
  other than search engine.
• Some of SMO techniques include blogs, social
  bookmarking, social networking sites, video
  photo sharing.

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TYPES OF SEARCH MEDIA OPTIMIZATION(SMO)

• Social Network
• Bookmarking Sites
• Social News
• Media Sharing
• Micro blogging

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OBJECTIVE S OF SOCIAL MEDIA OPTIMIZATION(SMO)?

• Gain insight into a community of interest
• Build brand visibility and authority
• Influence and promotion of products/services
• Link building for traffic and SEO
• Drive traffic for ad revenue models

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WHY SOCIAL MEDIA OPTIMIZATION(SMO)?

• Increase Internet Authority
• Branding and Brand recall
• Increase Brand visibility
• Direct Communication with prospect user / buyer
  in seller
• Rich to niche audience
• Latest way of marketing and promotions
• Stand out of the crowd
• Drive more traffic
• Backlinks

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HOW SMO BENEFITS YOU?

• With social media optimization, comes a fantastic
  benefit-it helps you develop a good link profile
  so that your website gets quality from search
  engines as well. But it takes time to happen.
• Social media optimization (SMO) is a subset of
  search engine optimization (SEO). SMO optimizes
  your business site by advertising through social
  medial sites, blog sites, online communities,
  podcasts, and message boards.
• SMO is accomplished through really simple
  syndication (RSS) feeds, video and photo sharing,
  social bookmarking, blogging, and social news
  buttons.
• The concept is to drive traffic without spending
  money on search engine advertising.
• SMO creates links to a site by creating more
  visibility through Facebook, Twitter, MySpace,
  Blogger, Digg, or Delicious, etc.

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WHAT ARE BENEFITS OF SOCIAL MEDIA
OPTIMIZATION(SMO)?

• Build brand awareness
• Build customer relationships
• Bring more qualified traffic to your website
• Perform hyper targeting
• Sell more services and products
• Builds credibility and trust online
• Its cost effective compared to other mediums

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SMO PROCESS
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CONCLUSION

• Social Media Optimization(SMO) is the strategy
  used to drive traffic to your website from source
  other than search engine.
• Some of SMO techniques include blogs, social
  bookmarking, social networking sites, video
  photo sharing.
• Build brand awareness
• Build customer relationships
• Bring more qualified traffic to your website
• Perform hyper targeting
• Sell more services and products
• Builds credibility and trust online
• Its cost effective compared to other mediums

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Thank You!