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APA style FOR MORE CLASSES VISIT
www.tutorialoutlet.com Case Study 2 For this
assignment, following APA style, answer as
comprehensively as possible the questions after
each case summary. Please refer to NATURE BROS.
LTD. Case Study 13 on page 533 of the textbook
and answer the following questions Summarize the
information presented regarding the present and
proposed products. Briefly describe the companys
2004 and 2005 objectives. After reviewing this
material, make a list of additional information
which should be supplied to support the sales
projections. Comment on objectives Are they
reasonable, optimistic, or conservative? What
marketing mix would best support this growth
rate? Evaluate the information supplied regarding
a new product development and physical assets in
light of the pro forma income statements Morris
developed. Is the capital sought appropriate for
the circumstances? If more information is needed,
state what it is and how it could be
obtained. What sources should Morris approach for
this amount of capital? Based on the current
balance sheet, how much equity should he give up
for the investment?
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