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Retail Management FOR MORE CLASSES VISIT
www.tutorialoutlet.com EXAMPLE 1 The purpose of
this study is to collect data to answer the three
research questions previously established, this
data will then be used to determine the best plan
of action the business should take in response to
the research problem. Firstly, three major
research designs must be analysed, these
include exploratory, descriptive and hypothesis
testing. The nature of this study is inductive as
it is concerned with generating a hypothesis
based on the data collected from the research
questions. As opposed to a deductive approach,
which is concerned with testing an already
established hypothesis (Sekaran amp Bougie,
2013). As the nature of the research is
inductive, there are two options available in
terms of research design exploratory and
descriptive. Exploratory study is research
conducted for a problem that has not been clearly
defined. It is applied when little is known about
a situation or no information is available on
similar problems or research issues (Sekaran
amp Bougie, 2013). As there is an already
wellestablished research problem, this method
would not be appropriate. Moreover, the previous
section of this proposal highlighted information
specific to the research problem and examples on
similar issues confirming that exploratory
research is not suitable. Contrariwise,
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