7 E-commerce Marketing Trends of 2017

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7 MOST SUPREME ECOMMERCE MARKETING TRENDS OF 2017
BY REPUTATION SAVVY
www.reputationsavvy.com
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BY THE YEAR 2021, ONLINE REVENUE YIELD
BY E-COMMERCE WILL BE DOUBLE SINCE 2015
Now think, in which e-commerce adventure you are?
Perhaps, you set up a small shop to sell latest
running shoes, or your drop shipping business has
created a solid customer base and you are short
of employees to effectively manage your orders.
Despite your situation, everyone gets to that
stage where evaluation of e-commerce marketing
is necessary. Seems like, you have to think How
you step back and analyzed current
marketing tactics? Are you following the right
strategies, or you have to implement other
marketing campaigns to bring in more devoted
customers?
Now, many of you want to get deep into e-commerce
marketing!
E-commerce marketing is a tricky subject,
therefore its challenging to find tips in one
place. Fortunately, we get the elephant out of
the room!
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TO ENHANCE YOUR
CUSTOMER ENGAGEMENT
Everything starts with a pre-production process.
Similarly, an e- commerce business entails a
content marketing strategy. Create a list of all
the techniques, you have in mind to target your
potential customers, whether it be blog posts,
videos or newsletters.
Here are some of the statistics
CONTENT MARKETING
Approximately, 200 million customers installed
the ad blocker. It indicates customers dont
want to be spammed by ads. Content gets around
this.
Leaders of content marketing are able to generate
7.8 times more site traffic than non-leaders.
These arent the marketing effort that leads to
more traffic. Content does it.
Content marketing usually costs 62 less than
outbound marketing and generates three times more
leads than the latter one. Its affordable and
effective what else you demand?
4
TO INFLUENCE
CUSTOMERS DECISION
You can say it old school, but it does work!
Email marketing is considered as the foundation
of e-commerce marketing strategies because it can
easily influence your potential customers and
convince them to buy more. All you need is
a powerful script.
EMAIL MARKETING
Customers are more likely to open emails, even if
it includes simple advertisements. Use a powerful
email marketing campaign to approach your
potential customers, share helpful information
and sell your products.
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PLATFORMS TO INTERACT WITH NEW CUSTOMERS
Social media has swiftly become a more ubiquitous
platform in the e-commerce industry. Since its
hard to figure out which platforms work best in a
particular marketplace. An impeccable solution is
to diversify it, ultimately omit platforms that
dont work well.
SOCIAL MEDIA
Similar to the stock market, you spread out the
risk in social media and evaluate options that
are yielding maximum revenue. Create various
social media accounts, including Facebook,
Twitter, Pinterest and Google Plus pages.
Take social media analytics tools in place to
choose the best platform. Use social channels to
share content. Even if, one work better than
another, enhance your presence on other social
media platform to reach new customers.
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EVIDENCE TO INCREASE
CONVERSIONS WITH CUSTOMERS
Social proofs are a great e-commerce marketing
trend that enhances customer persuasion and
influences them. The advantages are not limited
to customers proofing, it is also an advertising
strategy to reach new customers.
FEEDBACK/ SOCIAL
has some other benefits for you. Learn more here!
By introducing a social proof concept, you can
easily increase conversions on a sales page.
Customers are more likely to trust and purchase
from brands that incorporate reviews and
feedbacks on social sites.
PROOF
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A TECHNIQUE TO INFLUENCE CUSTOMERS
ON-SITE
Personalization is another effective method of
achieving the ladder of success in e-commerce
marketing otherwise, nobody is willing to invest
in faceless companies. The strategy is to brand
yourself, including one or two people as the face
of your business.
PERSONALIZATION
Graciously approach your target customers,
including their names in emails, share videos and
images of your employees, and show features of
your products and services, offer them trials.
Such personalization influences your customers
and eventually convert them into paying customers.
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ENHANCE YOUR ONLINE PRESENCE TO FIND NEW CUSTOMER
Original content is another effective method of
building a strong connection with your customer.
By incorporating content marketing strategy, you
have the opportunity to choose between original
or unoriginal content.
ORIGINAL CONTENT
A lot of e-commerce marketing companies include
plagiarized content in their SEO strategies to
devote time to other business tasks. However, the
impact is not the same as original content. What
if your original company podcast every week?
Learn more benefits of publishing new, fresh, and
authoritative content.
9
TO INCREASE BUSINESS REVENUE
Selling your products on multiple marketplace or
channels are known as Omni-channels. This
includes your e-commerce website and other
websites Amazon, eBay, Etsy, Jet, etc.
OMNI-
CHANNEL SELLING
Simply introducing products in a new place may
not seem like an ideal option but undoubtedly
itll affect your sales.
Robert Allen of Smart Insights states that
multi-channel
shoppers spend over 3 times more than
single-channel shoppers
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THANKS
REPUTATION SAVVY
www.reputationsavvy.com