The ever-changing digital space and its effect on Search - PowerPoint PPT Presentation

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The ever-changing digital space and its effect on Search

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Search has been the cornerstone of digital technology with breakthrough innovations transforming the way information is relayed and presented to users who are searching for anything from clothes to hi-tech gadgets all around the world. Perhaps every advancement that has been made in the name of technology, has been done to improve the way information is accessed that is both relevant and easy to understand. However, in recent time, traditional search and content strategies are being metamorphosed into more sophisticated paradigms where technology is becoming ever more personal in our daily lives. Let us have a look at the various ways in which search technology is evolving and how new innovations are demanding digital marketers to look at content with a whole new perspective. – PowerPoint PPT presentation

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Title: The ever-changing digital space and its effect on Search


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  • Let us have a look at the various ways in
    which search technology is evolving and how new
    innovations are demanding digital marketers to
    look at content with a whole new perspective.

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The rise of smart devices and SEO
  • Keywords are perhaps the backbone of the
    current SEO marketing strategy where companies
    and startups are in a never-ending race to find
    the keywords that will shoot their website right
    at the top.

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The conventional keyword-rich content strategy
  • If your website has good quality content
    with the relevant keywords, it is likely that
    your website will pop up first when a user types
    in the query. This is how the present SEO roughly
    works.

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A more integrated service
  • Instead of seeing social media, content,
    search engines and smart technologies as
    disparate, Google has been attempting to combine
    all of these to produce a one-stop shop for users
    who can easily find what they are looking for in
    a much more intuitive and convenient manner.

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What does it mean for online marketing?
  • Using the latest measurement tools and
    changing the way websites are optimized,
    marketers will able to improve customer retention
    which in turn, will boost their popularity among
    their target audience.

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