Reputation Savvy – 8 Online Reputation Management Tips

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Reputation Savvy 8 Online Reputation Management
Tips

• www.reputationsavvy.com

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• Online marketers have spent thousands of hours,
  guiding local business about online ratings and
  reviews. But reputation has a much broader impact
  than those reviews on Yelp and Google.
• Occasionally, customer issues arise in almost
  every business out there. Fortunately, you can
  resolve things before it reaches a point where
  a customer believes they get satisfaction through
  a public forum or feels they ought to warn people
  about your business. The internet has entirely
  eliminated the barriers between one and another
  customer. Word-of-mouth can travel literally at
  the speed of light!

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• However, if you want to know how to handle
  online criticism of your company in order to
  reduce the impact of complaints. In addition, you
  can respond effectively and rapidly to minimize
  monetary impact. Online reputation management is
  a best practice.
• Online reputation management techniques have been
  a burgeoning segment of online marketing for
  years. We have worked on numerous cases of
  reputation repair. Its quite clear- if a
  business doesnt invest in maintaining their
  online presence and reputation proactively. They
  have to pay considerable costs later in terms of
  lost revenues, repairing abrupt damage, and
  developing out positive presence.

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• Proprietor/Founder identities are closely
  associated with their organization. Proactively
  manage their search results is a significant area
  of reputation that needs to be focused. A lot of
  executives desire to keep a low profile, which in
  turn eliminate all forms of social media out of a
  desire for privacy.

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• Keeping this in mind. Here are 8 online
  reputation management tips available to build,
  boost or repair you and your business presence.

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Create an Effective Online Presence

• Most of the organizations, incorporate Twitter,
  Facebook, and Google accounts. But, if you want
  to compete in todays competitive market, you
  must be active on some surplus social media
  platforms. Dozens are available that are precise
  to your industry.
• Business including, B2B, high-tech and/or
  professional, having executives and employees
  integrate with LinkedIn that can be valuable.
  Pinterest, Instagram, and Flickr for
  visually-oriented products. Video sharing sites
  such as YouTube and Vimeo can also benefit
  businesses in various aspects.

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Use Social Media Proactively

• Creating social media accounts for your business
  is an imperative online reputation management
  strategy. Simply, having Twitter, Facebook and
  Google account/page is not enough It should
  contain adequate audiences in order to
  effectively interact with customers and increase
  your influence as well as engagement scores.
• By doing this, your business accounts/pages hold
  a strong position in a search engine to outrank
  negative postings. Precisely, we dont know
  whether Google and Bing may assess the strength
  of social media accounts, you can use some
  independent scoring utilities to assess your
  achieving growth.

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Build SEO Focused Content

• For different brand products, you have to create
  online materials and social profiles more than
  just your company name. Simultaneously, published
  SEO focused content to improve the rank for the
  names. Also, you may need to develop websites,
  web pages, social media profiles and collateral
  materials just to claim and reserve each brand
  name.

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Strengthen Your Personal Executive Presence

• A strong social presence of a founders, owners,
  or executives names, particularly if they are
  distinctive is essential. Otherwise, a low
  online profile just leaves you wide open for any
  drive-by defamers!
• A very few business executives have been
  entangled with their companys identity. A solid
  online reputation management strategy is thus
  vital in place. Query regarding doctors,
  dentists, and lawyers, consumers often search by
  name, so create collateral to rank these
  individuals.

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Implement Authorship Where Applicable

• Authorship is among the best online reputation
  management tips that still a significant
  advantage when done properly. Primarily, it
  emphasizes businesses where a founder/proprietor
  is closely associated with the businesss
  identity. Google requires authors to be
  individuals in order to associate the author
  tag with an individual Google profile, not with
  a business page.
• Using author tag assumes, youll be doing some
  ongoing publishing of articles or blog posts over
  time. Otherwise, its not worthwhile which leads
  us to the next point.

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Publish Blogs

• Indeed! We have named blogging a secret
  reputation management weapon of local SEO
  strategies it helps with a sites ranking on
  good keywords (if done properly) and provides
  fodder for ones social media accounts.
• For reputation management purposes, not only it
  improves ranking for your name, also it gives you
  a solid home court ground where you can
  directly respond to any major assertions made
  about your company if required.

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Listen to Your Customers

• Seriously consider the weaknesses in the process
  of responding to online complaints or bad
  reviews. If you get frequent negative feedbacks
  from customers, you should address failure
  factors. Remember the adage the customer is
  always right so present in a creative way to
  give customers what theyre wanting without
  creating friction.
• Various business processes that just seems dumb,
  or service fees that just made customers feel
  like theyve been gouged. Just because customers
  are willing to pay more doesnt mean you false
  show them. By this way, you are simply driving
  existing or potential customers into the arms of
  your competitor. The extra money you make from an
  annoyed customer can turn out to be a business
  loss from those who see numerous complaints about
  it online.

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Make Apologize When Necessary

• Sometimes, individual or company messes up, fails
  or otherwise does something wrong, own up to it
  making a genuine apology to customers that have
  been affected. A transparent apology can go far
  toward diffusing a situation, while moving the
  process along toward reconciliation or at least,
  toward making a crisis situation come to a close.
• While doing it, make sure to keep the apology
  authentic, avoid using Im sorry you allowed
  my actions to make you feel bad. These are
  disingenuous nonsense.

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Final Thoughts

• By following above online reputation management
  tips, you and your business acquire in a stronger
  position helpful to eliminate negative results
  that slam your good name.
• Similar to your Insurance, proactive online
  reputation management is going to cost you
  something to put in place, but it will save you
  some money in the long run if the
  nearly-inevitable occurs.

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Thanks!

• www.reputationsavvy.com