event management companies and its function

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Event management companies and its function
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What is an Event?

• An event can be described as a public assembly
  for the purpose of celebration, education,
  marketing or reunion. Events can be classified on
  the basis of their size, type and context.

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• Types-
• Corporate Events Events like Y2B, HR Summit and
  etc.
• Education and career events Events like
  education and career fair, workshop, seminar,
  debate, contest, competition etc.
• Social Events Events like balkalakaar, Impact
  week, Discovering hope, Udaan and etc.

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Events planning with 5 Ws Concept

• follow 5 'W's
• Why,
• What,
• When,
• Where,
• Who,
• principle to create an event plan.

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• Why
• 'Why' means, why you want to organize the event
  i.e. event objective. What do you want to get
  from the event? For e.g. do you want to organize
  the event to enhance your company's brand image,
  to increase company's sales, to promote your
  client's products/services or to promote a social
  cause etc. Defining event objectives at the very
  start of event planning is very important as it
  gives you the direction in which you should
  proceed to accomplish your objectives. Organizing
  an event without clear objectives is a huge waste
  of both time and resources.

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• Where
• Where you are going to organize the event (i.e.
  venue)? Check out the venue selection tips.
• Who
• Who will be your organizers, sponsors, partners,
  clients and target audience? How many target
  audience you are expecting to visit the event and
  why? You must have very good reason to this 'Why'
  as you will have to convince your prospective
  organizers and sponsors that why particular
  number of people will attend the event.

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Steps used by event management company

• Step 1 Do event analysis.
• Step 2 Prepare an event plan.
• Step 3 Exhaustively test market your event plan
• Discuss your event plan with other people to know
  there opinions and suggestions.
• Step 4 Get organizers, sponsors, partners and
  clients for your event.
• Step 5 Prepare an event calendar. An event
  calendar is an ordered list of activities which
  are needed to be executed in order to produce and
  market the event. These activities are of three
  types pre-event, at-event and post-event
  activities.

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Event calendar by an event management company

• Steps involved in preparing an event calendar
• Step 1 Create a list of pre-event, at-event and
  post event activities.
• Step 2 Set deadlines for each event activity.
• Step 3 Assign event activities to individual
  team members.
• Note For large scale events, you will have to
  prepare a separate event calendar for each field
  of event production