DISCOVER A MARKET OPPORTUNITY

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DISCOVER A MARKET
OPPORTUNITY
A P P L A U N C H . I O
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DISCOVER A MARKET
OPPORTUNITY

• THREE FACTORS TO CONSIDER
• WHEN DEVELOPING A SUSTAINABLE PRODUCT THAT
  GENERATES REVENUE
• THE RIGHT TIMING
• THE RIGHT MARKET
• THE RIGHT PLACE

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PRODUCT MARKET FIT
" Product Market fit means being in a good
market with a product thaat can satisfy that
market." - Marc Andreesen If we use the term
product market fit in the context of mobile app
development, it can be translated as the
creation of a Minimum Valuable Product (MVP)
that solves a problem or satisfies a need of a
particular group.
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IMPORTANCE OF
PRODUCT MARKET FIT
A good product market fit can not be predicted.
It can emerge, evolve or disappear. Therefore,
it is more intelligent to start with an early
version, which can be developed more quickly,
for a smaller budget than a fully developed
product.
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BUILD AN MVP TO
TEST THE ASSUMPTIONS
If you think an MVP is a minimum of features,
you are wrong. It serves to test your idea, you
give the world an application that is unique. We
follow this approach when we help our customers
design their MVP.
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KEEP THE GROWTH RATE HIGH
Unless the company grows and scales, it is not a
start-up. And even growth can be deceptive if
the wrong values are used. We recommend the
AARRR StartUp formula. AARRR stands for
acquisition, activation, retention, revenue and
referral.
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