Marketing Process Assignment Help

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Marketing Process
Assignment Help Experts

• Principles and Significance

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Marketing Process

• A set of controllable tools that influences the
  buying behavior of customers along with the
  demand for products in the target market

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Elements of Marketing Process

• Situation Analysis
• Marketing Strategy
• Marketing Mix and Decision making
• Implementation and Control

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Marketing Mix of Ford

• Includes 4 Ps
• Product such as Ford foster
• Place Ford distributes product through its
  distributors stores
• Price Ford uses differentiation and competitive
  pricing strategy
• Promotion Ford promotes its products through
  Internet, print media and electronic media

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Countinue

• Extended marketing mix elements are
• People
• Physical layout, and
• Process

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Benefits of Marketing Orientation

• Marketing Orientation ensures following benefits
• Produce Benefits
• Service Benefits
• Image Benefits
• Relation Benefits

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Continue.

• Marketing Orientation
• Improves the sales figure of organization
• Ensures organizational sustainability in
  marketing
• Produce products according to the needs of
  customers
• Increases the adoptability of products in market
• Reduces the possibility of failure of marketing
  strategies
• Ensures the competitive strength of organization
  

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Marketing Orientation

• Cost of Marketing Orientation
• Money, time and energy cost
• Psychological cost

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References

• Lamb, C.W., Hair, J.F. McDaniel, C. (2011).
  Essentials of Marketing (7th ed.). USA Cengage
  Learning.
• Philip, K. Armstrong, G. (2008). Principles of
  Marketing (12th ed.). Pearson Education India.

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