IBWSS_11FACTORS

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11 Things to Remember when Creating your Own
Private Label Brand
How IBWSS Provides New Sourcing Tool for Bulk
Wine and Spirits Buyers
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With thousands of own label brands already on
shelf, it is hard to make a difference or stand
out with a new one. .
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Here are our Top 10 tips to make sure your next
private label is a success

• What is your USP?
• The first thing to get right is why you are
  creating this brand in the first place. Just
  putting your businesss name on the label is not
  enough to make it sell. It has to earn its place
  on shelf, and be there for a reason so that
  customers are going to pick it up or even
  consider buying it.

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2. Brands Credentials Yes, you might be making an
own label product, but you are first and foremost
creating a brand. It is therefore vital you take
as much time and trouble as any FMCG brand would
to determine what you stand for, what your values
are, who your target customer is, and make sure
it is made, designed, packed and priced to meet
their needs.
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3.Competitive Set Brands dont live in isolation.
They go up against the competition in whichever
category they are in. So make sure you know who
your competing brands are and what they stand
for. Why should a consumer stop buying that brand
to pick up yours instead?
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4. Pricing The private label market is now so
complex and established that there are now
private label ranges to suit all price points and
needs. Each with their own very distinct pricing
structures. When developing a new brand it is
important to be clear which price bracket your
product is aimed at.
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