5 SEO Tips to Improve Your Strategy

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5 SEO Tips to Improve Your Strategy

• With each tweak of the algorithm, marketers have
  to adjust their strategy to stay at the front of
  the pack. If you're in search of SEO tips to
  improve your current approach, consider these
  steps to shore up your SEO.

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1. Post Regular, Relevant Content

• Content's influence on search engine rankings
  only continues to grow, and investing in content
  creation is one of the best things a brand can do
  to raise its profile. Blog posts and web content
  are popular, but video, images, social media,
  infographics and other engaging types of content
  are worth considering. 

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2. Claim Your Google My Business Listing

• A Google My Business (GMB) listing is a simple
  way to make sure Google offers accurate
  information about your company. You can edit your
  hours, location, contact information and other
  details. Claiming a GMB listing is easy, and
  managing it only takes a few minutes, so there's
  no reason marketers shouldn't take this simple
  step.

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3. Test Your Site Speed

• This isn't a new rule, but it bears repeating
  Slow-loading websites are a recipe for low SEO
  rankings. A simple SEO diagnostic test can
  evaluate your website's loading speed. If it
  turns up any red flags, it's time to simplify
  that website to improve its load times.

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4. Continue to Utilize Backlinking

• Backlinking was rumored to be on its way out, but
  that hasn't happened yet. In fact, a Search
  Quality Senior Strategist at Google acknowledged
  that links are one of the top three ranking
  factors. If you're a marketer who has slacked off
  on Backlinking, it's time to fix that.

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5. Don't Ignore Mobile

• Mobile audiences are growing for every brand and
  it's not just mobile optimization for your site,
  either. Even your branded content needs to be
  built for mobile consumers. That means more
  images and video and shorter, more digestible
  content that performs better on mobile devices.

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• The rules are always subject to change, but these
  simple SEO tips will help you put your best foot
  forward today
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