Magento Multilingual Translation: Is Google Translator Enough? - PowerPoint PPT Presentation

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Magento Multilingual Translation: Is Google Translator Enough?

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Google’s translation tool is great, but not enough. If you are a Magento store owner, there is a way to make the translated output less weird and more meaningful. View More : – PowerPoint PPT presentation

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Title: Magento Multilingual Translation: Is Google Translator Enough?


1
sales_at_appjetty.com Magento Multilingual
Translation Is Google Translator Enough? The
advent of Ecommerce has changed everything. Price
comparisons, 24 hours convenience, one click
shopping, rapid delivery right at your doorstep
and what not! Having a good product and
displaying it online definitely maximizes the
shopping experience. But what about the
information displayed on the store which
influences people to make a buying decision?
Should it be displayed just in one language?
Although English is a universal language, it
ranks third (after Chinese and Spanish) when it
comes to the most widely spoken languages.
2
  • A report named Cant Read, Wont Buy Why
    Language Matters on Global Websites which was
    released by Common Sense Advisory in 2014
    revealed that there is a strong association
    between the language used by online store owners
    and the buying decisions of people. Customers are
    more comfortable surfing the store that uses
    their local language.
  • If you are a Magento store owner, it is quite
    likely that you will get visitors from other
    countries. And Google translator certainly proves
    to be a boon during such times. But is it enough?
    The professional translators and the users of
    translation tools have come across two major
    drawbacks of Google Translator
  • The quality of translated text isnt of superior
    quality
  • The translated text cannot be edited
  • Google Translator literally translates a phrase
    into another language. And by doing so, it quite
    often fails to convey the intended message.
  • So how do you overcome this drawback and still
    use the power of Google translator to minimize
    your translation costs and automate the
    translation process without compromising on the
    quality of translation? By using Google
    translation API to translate text and then
    manually editing it wherever the translation
    isnt meaningful.
  • This exactly what our Magento Language Translator
    Extension does for Magento store owners. Lets
    see how you can improve the quality of your
    translations with Magento Language Translator
    extension.

3
  • Control The Content That Gets Translated
  • When you go by the usual translation
    functionality of Google Translator, every page
    gets translated. But with the help of Language
    Translator extension, admin can select text
    fields out of the products, CMS Pages and
    categories that he/she wants to translate. All
    you need to do is enter the Google API key. The
    language in which the content needs to be
    translated can also be selected.
  • Translate Store Reviews
  • Reviews play a key role in influencing peoples
    decision to buy a product. Our extension provide
    the facility of translating reviews at a store
    level. You can also select a particular store
    view and change the review language for that
    store. When you select multiple languages, a
    translate button will enable the translation
    which is available on the default configuration.
  • CMS Page Language Translation
  • With the help of an extension like this, you can
    easily translate CMS page details including Page
    Title and Content Heading. The Meta keywords and
    Meta description can also be translated. This
    means you can boost SEO performance not only in
    your local language but also in other languages.
    For example, if you translate the content in
    French, your website will also get ranked amongst
    other French language websites.

4
  • Enables Editing
  • With Google translator, you have no choice but to
    rely on the translated content. But with our
    Language Translator you can edit the content that
    has been translated by Google translator. Be it a
    couple of paragraphs, sentences or words, you can
    easily make whatever changes you want to.
  • Thereafter, you can hire a professional
    translator so that they can proofread the content
    and make sure it is perfect.
  • Translate All At Once
  • If you do not intend on wasting time looking into
    every product detail and translating it
    individually, you can translate all the content
    at once. All you have to do is select multiple
    store fields, product details and categories and
    choose the bulk translation option. Thereafter,
    you can select the language you want to translate
    your store content into and the content will get
    translated in no time.
  • You must be very well aware of the fact that the
    number of online purchases is growing
    exponentially every year. This means that the
    amount of international internet sales is sure to
    rise too. Hence, it is very important for you to
    target foreign markets. Sometimes, having a
    Google Translate option is not enough. Our
    Magento translation extension widens your
    likelihood of making a mark in these markets
    helping you to thrive with your business
    globally. Conduct ample amount of research and
    find out which type of language translator
    extension would be most compatible with your
    store.

5
  • Related Blogs
  • https//www.appjetty.com/blog/magento-language-tra
    nslation-extension-tran slate-store-content/
  • https//www.appjetty.com/blog/creating-multilingua
    l-store-magento-guide/
  • https//www.appjetty.com/blog/what-simplest-ways-i
    mprove-customer-servic es/
  • https//www.appjetty.com/blog/beneficial-magento-e
    xtension-on-time-deliver y/
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