How to Protect Your Business from Trademark Infringement

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How to Protect Your Business from Trademark
Infringement
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Content

• Introduction
• Trademark infringements
• Ways to Protect from infringements
• Common mistakes in Trademark
• Take away

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Introduction

• A brand may be in any form such as a company's
  name, design, logo design, color combination, or
  tagline. It may be a particular business's name
  like Starbucks or something that may distinguish
  a particular product like Sprite from its
  competitors.
• If you are Planning to establish a company on
  your own? Then, You probably thinking of a unique
  business name, a logo, and a tagline by now. You
  may have tons of plans for your business, and
  you're so excited to start all of those.
• But even if you're excited with the thought of
  finally owning a business yourself, don't fall
  into the trap of infringing another company's
  trademark.

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Trademark infringements

• When your target market is already aware of your
  brand, it would be easy for you to have a sale as
  more buyers are more likely to use products that
  deliver results.
• Imagine this? What if a particular business is
  using the trademark you have for the same type or
  set of goods and services? Or If the one who uses
  the same brand had already used it long before
  you used it and worse has already registered it
  as theirs before you? That company can force you
  to end your right over that brand and may even
  sue you and make you pay for harm caused by
  infringement of brand. 
• As a result, ones branding (basically, starting
  from the top) which includes changing your
  marketing strategy over your materials, the
  packaging of your product, even your posts on
  your social media sites, basically anything that
  associates with the infringement.

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Common mistakes in Trademark

• Trademark infringements may incur penalties, and
  the original owner of the trademark may ask an
  enormous amount of money from you. These things
  will not only be a hassle on your end but could
  also cause you a huge problem when it comes to
  finances in paying all the damage. Worse, that
  could also be the reason why you'll need to close
  your company.
• Another one mistake that is common nowadays is
  business owners think they're already clear when
  their state approves their request to build a
  corporation, a company with limited liability or
  register some false name. Sometimes, companies
  only realize this mistake when they already
  received a cease and desist letter.

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Ways to Protect from infringements

• For you to make sure you will not be in trouble
  by infringing a trademark, it is important to do
  the following steps
• Conduct an intensive research to ensure the brand
  you're planning to use is something that has
  never been utilized by a particular business.
• Register your chosen trademark for you to prevent
  other companies from back riding in your
  business' success and even to avoid business
  damage in the future.
• The research should be done with following
  steps
• Trademarks that your state or the federal
  government has proven registered and any other
  trademarks pending for approval.
• Brands that are currently in use but are not yet
  registered or those that haven't applied for
  federal registration yet but are trying to market
  or trying to sell products or services.

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Take away

• After you finish researching and you're already
  sure that you can still use the brand
  continuously, you should already apply for
  registration to have all the right over
  your trademark.
• Also, this assures no one can use your company
  name other than you. You may also file for a
  state or federal registration of a trademark,
  depending on where you're trying to sell goods
  and services.
• Doing this long but important process will be
  beneficial for you to achieve your goal, which is
  for people to know and trust your brand.
• Aside from that, it will also protect your
  business from any adverse effects of trademark
  infringement. It will also save you a significant
  amount of money when it comes to penalties that
  may result from a huge issue.