Cost Per Action Affiliate Network - PowerPoint PPT Presentation

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Cost Per Action Affiliate Network

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The growth of CPA affiliate networks over the last one decade has been increasing at an alarming rate. Due to the influx of new ad networks, competition has leveled up. It has been more than necessary to set time-tested business strategies to stand in the front line. Having said that, it can’t be truer if we say that new affiliates are joining the industry and are clueless about their business goals.  – PowerPoint PPT presentation

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Title: Cost Per Action Affiliate Network


1
Cost Per Action Affiliate Network
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Cpa Affiliate Network Overview
  • The growth of CPA affiliate networks over the
    last one decade has been increasing at an
    alarming rate. Due to the influx of new ad
    networks, competition has leveled up. It has been
    more than necessary to set time-tested business
    strategies to stand in the front line. Having
    said that, it cant be truer if we say that new
    affiliates are joining the industry and are
    clueless about their business goals. 
  • There are some who have done well in just two
    years of their inception, while others have
    failed horribly, trying to imitate the others
    capabilities to an extent. But, success, however
    depends on the fact that as affiliates, how many
    problems they solved for their target audience
    and how big is their network which they could
    rely on versus all other technical requirements
    which are a part and parcel of affiliate
    marketing.

3
Is CPA affiliate marketing about selling
anything?
  • The answer depends on the affiliates experience
    of selling just about anything. However,
    affiliates do understand the relevant ad serving
    importance, as that can fetch them the maximum
    revenue. If a person is looking for aviators, of
    course the affiliate or publisher wouldnt offer
    a dress but an aviator. Affiliates put in
    research on user behaviour and thus arrive at the
    reasoning that a successful CPA ad campaign can
    only be run on relevance factor.
  • CPA stands for cost per install and as experts
    say, it can be either for a solution or
    entertainment that a person might install any
    application most of the time. So, you might
    categorize ad campaign strategies according to
    the consumer demands when it comes to selling any
    product or service.

4
Answering these questions might help
  • Which type of campaigns are you focusing on?
  • Are you CPC, CPI, CPL, CPM or CPA affiliate
    network? What are your biggest strengths? As they
    say, like attracts like, the type of ad campaign
    and your niche will attract the like. Publishers
    who will be interested to join hands with you
    will most probably belong to your own niche.

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  • 2. What type of website experience is your
    offering?
  • Websites might have graphics, text formats,
    fonts, referral banners, text ads or much more to
    choose from.
  • 3. What makes you different?
  • You can find this by talking to as many
    publishers as possible. There are many big CPA
    affiliate networks but none of them answer quick
    enough. If publishers can feel that you are there
    to help them no matter what and can pay them
    timely then, of course, you will be the
    most-preferred or stand out from the rest.

6
Did you build anything that will help publishers
to refer?
  • Have you built any product that publishers can
    use for their lifetime? Imagine building a brand
    recognition just by offering a product that can
    make their life easy. Many mobile ad networks are
    focusing on catering to advertiser demands via
    their mobile analytics platform.

7
conclusion
  • All this information can lead you to find your
    best bet when it comes to publishers but having
    clarity on most of the questions above is
    necessary to run a CPA affiliate business.If you
    are looking for a leading CPA affiliate network,
    kindly contact Apps Discover technologies _at_ 91-12
    4-4007787

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