Advanced Ways to Succeed at Search Engine Optimization

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Advanced Ways to Succeed at Search Engine
Optimization
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1. Approach keywords
strategically

• Without proper keyword research, any SEO campaign
  is doomed to failure. Keyword research sets the
  stage and lays the groundwork for an SEO campaign.

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2. Strictly adhere to an originality rule.

• When it comes to SEO, originality refers to
  duplicate content or the same text existing at
  two different URLs -- something that you should
  always avoid. 

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3. Strategically adjust your sites navigation
and internal links.

• The way your sites navigation is structured
  plays a major role in how search engines
  determine the importance of each page. Simply
  put, the more often a page is linked to within
  your website, the more PageRank flow it has and
  the higher it will rank in search-engine results
  pages for relevant queries.

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4. Optimize on-site elements across your site

• While title tags are still important for SEO
  purposes, meta descriptions have lost their
  influence in the ranking algorithm. Meta
  descriptions do, however, provide a perfect place
  to put some marketing talent to use, through the
  creation compelling copy that attracts clicks
  from the search-results page.

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5. Optimize your sites load speed

• A site's load speed is a factor in search-engine
  rankings and it also affects the rates of
  converting visitors to customers. Amazon
  calculated that a  one-second increase in
  page-load speed would cost a company 1.6 billion
  in lost sales per year.

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6. Dont buy links. Earn them.

• Because the quantity and quality of inbound links
  have a significant impact on a website's
  rankings, the temptation to buy links on other
  sites is strong. But link buying and selling are
  against Googles Webmaster Guidelines

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7. Be natural

• If you feel like you have to wedge a keyword into
  a sentence, youre approaching SEO with the wrong
  mind-set. Whereas keyword density was a popular
  concept five years ago, its irrelevant now. 

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