Pace Career Academy

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DIGITAL MARKETING
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Traditional Marketing and
Digital Marketing
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Agenda

• What is Marketing ?
• What is Traditional Marketing ?
• What is Digital Marketing ?
• Why use Digital Marketing?
• Difference Between the Traditional and
  Digital Marketing
• Why Digital Marketing is Important?
• Digital Marketing Branches.
• Digital Marketing as a Career.

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What is Marketing?

• Marketing is the management process
  responsible for identifying, anticipating and
  satisfying customer requirements profitably.
• opportunity identification
• new product development
• customer attraction
• customer retention and loyalty building
• order fulfillment. 
• A company that handles all of these
  processes well will normally enjoy success.  But
  when a company fails at any one of these
  processes, it will not survive.

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What is Traditional Marketing?

• Traditional marketing refers to any type of
  promotion, advertising or campaign that has been
  in use by companies for years, and that has a
  proven success rate.
• Methods of traditional marketing can includes
• Newsletters
• Billboards
• Flyers
• Newspaper print ads
• Television spots or commercials
• Radio
• Traditional Marketing refers to marketing method,
  that emphasise mainly on the 'Four Ps'
  principles.

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What is Digital Marketing ?

• In simplistic terms, digital marketing
  is the promotion of products or brands via one or
  more forms of electronic media.
• Digital marketing, refers to marketing
  methods that allow organizations to see how a
  campaign is performing in real-time, such as what
  is being viewed, how often, how long, as well as
  other statistics such as sales conversions.
• Social network marketing
• Search engine optimization
• Paid marketing
• Email marketing
• Viral marketing
• Experiment based market research
• Web analytics
• Reputation management

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Why Use Digital Marketing?

• Increase website traffic
• Increase brand recognition
• Improve search engine rankings
• Generate leads
• Increase online sales
• Conversions improve
• Better communications
• To improve Return of Investment (ROI)

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Difference Between Digital and Traditional
Marketing
Traditional Marketing Search Marketing
Not Measurable Measurable
One Way Message Multi Way Message
Audience Limited Worldwide Audience
Time Dependent No Time Limit
ROI is less ROI is high.
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Why Digital Marketing is Important?
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Digital Marketing Branches
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Market Reaserch

1. Price Analysis
2. Domestic / International Competitor
3. Target Market Analysis
4. Competitive Analysis Report
5. Location Analysis Report
6. SWOT Analysis Report
7. Marketing Plans.
8. Market

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