Mystery Monks-Increased Lead Through Best Business Explainer Video Communication

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MYSTERY MONKS
Doing the right thing how vNative
INCREASED LEAD GENERATION THROUGH GREAT VIDEO
COMMUNICATION
A CloudStuff Technology Case Study 
Executive Summary
In the B2B technology product space, today, not
only is great product a key factor that affects
client traction but the right communication also
matters a lot. This holds more true when the
service is SaaS based and is in the AD-tech
space. A quite similar problem was faced by
vNative when they collaborated with Mystery
Monks' team. Though vNatives offering was quite
unique, targeting Digital CMOs, Media Planners
and Publishers to help them measure digital media
spend, ROI and tracking advertising at a micro
level, the larger challenge was around
communication. Since the space was already
overcrowded by global biggies who used 360 degree
communication strategy and had huge media
budgets, for vNative to fight this battle was
becoming a herculean task. The challenge for
Mystery Monks' team was to build the right
content which could help communicate vNatives
Product value to the target audience. Another
challenge was for the story to be told in such a
way that the content would become viral, which in
turn would reduce the cost of reach and improve
lead numbers. Our three pronged strategy around
building the right video content not only helped
vNative communicate value proposition well but
also helped them optimize their marketing spend.
A Brand Owned by Cloudstuff Technology
INDUSTRY
AD-Tech
HEADQUARTED AT
New Delhi
2017 ,Mystery Monks

www.mysterymonks.com
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strategy
STRATEGY KEY ELEMENTS
Since competitors for vNative were global
biggies, communicating the message with 'feature
vs. benefit' was the strategy we suggested to
vNative's Marketing team. This was also the most
apt strategy because the target audience is
always looking to measure performance of their
digital spending which would empower them to
allocate optimum media budgets across all media
vehicles. VIDEO TYPE SUGGESTED Explainer product
video was the right approach to go forward with.
Content was structured around each product
feature so that the target audience could be
content with every unit price they paid for a
particular feature. The time period
of the video was also planned optimally so that
the message was delivered quickly and would not
dry down after a while. It was effective for
usage around all marketing channels like
Facebook, YouTube, Instagram etc. RESULTS

• Right planning of the content
• structure with the right video
• script
• Using the right creative supported
• by smart animation to make
• story telling mechanism more
• effective and engaging
• Right editing strategy to
• attach elements of the video in the
• most coherent way

Key benefits

• Effective content which can be used
• across all video marketing channel
• like Youtube, Facebook etc.
• A content that went viral and
• improved the reach of the brand are
• really ZERO cost
• Right communication around helped
• Vnative increase conversion

54
INCREASE IN VIEWS AND ENGAGEMENT
21
RISE IN TRAFFIC DRIVEN FROM YOUTUBE TO WEBSITE
63
INCREASE IN VIEWS AND ENGAGEMENT
15
RISE IN TRAFFIC DRIVEN FROM FACEBOOK TO WEBSITE
Source vNative-Google Analytics
2017 ,Mystery Monks

www.mysterymonks.com
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THE TEAM
ADTIYA VIKRAM Head of Creative Client Servicing
Recently being Featured in
Gaurav Aarya The techie Head of technology
MYSTERY MONKS
We are team of geeky creatives and communication
experts who understand the value around Video
communication. Our strategies are always a blend
of creative storytelling and use of the right
technology. OUR SERVICES Product explainer
videos, Animated videos, Scripting and Content,
Video Editing REACH US ON WWW.MYSTERYMONKS.COM