Ways to Rise Steeply of eCPM

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Ways to Rise Steeply of eCPM

• Lets discover how we calculate eCPM and how we
  can increase it?

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Introduction

• The term eCPM is very common in advertising
  world. But it is way puzzling for new developers
  when they try to monetize their mobile app
  through in app advertising. And if you ask them
  that whether they want to increase eCPM or not,
  definitely a resounding yes will appear from
  everyone. In spite of that fact, due to
  unoptimised and unexamined in app strategy, most
  of the app developers are losing out
  unnecessarily.
• There are other arrangements of advertising which
  is created for brand awareness purpose, thus it
  is not necessary that it will offer you
  conversion. In that case eCPM will be not be that
  much effective. However, eCPm is way far better
  than CPM especially when we are talking about
  direct response campaign. 

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How it is calculated?

• eCMP is the matric through which advertiser can
  govern the effective cost per thousand impression
  or the revenue produced by thousands of
  impressions of a certain advertisement.
•     eCPM (total income/ total no of impression)
  1000

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How we can increase eCPM ?

• Relatable Advertisement
• Displaying relevant ad is most important thing
  for increasing eCPM. If your user base contains
  millions of yachts owner or pensioners and you
  have targeted to showcase advertisement of game
  app to them, then be sure about that you are not
  going to have much success. Therefore, it is
  important to understand your targeted customers
  base and their choices. Thus, for increasing
  eCPM,not choosing appropriate ad network can take
  a toll. Appsdiscover can be the safe and best
  choice as they have wide range of user base.

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How we can increase eCPM ?

• Try to apply different formats of advertisement
• There are different kind of ad formats like
  banner ads, custom, interstitial, app lists,
  panels. Most of your mobile apps would be
  beneficial if you use different formats of ads.
  By incorporating few variety types of ads, you
  can understand that which format is actually
  working for you. Comprehend right ad format is
  also an important method to increase eCPM.

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• Ad position in app flow should be changed
• Creating multiple placements for your ads in add
  flow will help you to increase eCPM of your apps.
  Like during the mobile app launching, placement
  should be in between levels and after game over,
  ad should be placed on the home screen. That
  means, motive is to serve your ads when your
  users are utmost involved but you should keep in
  mind that in app experience of any user should
  not be disrupted.

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• Checking eCPM index of industry will always be
  helpful
• eCPM index evolves from developer minds.
  Therefore, it can be utilised as measuring factor
  for publishers for taking decision about ad
  supply, that means they can increases eCPM and
  makes more revenue if they follow industry index.
  Based on it, they will take suitable decision.
• Therefore, implement these tips and make more
  revenue through AppsDiscover- one of the leading
  ad network in India and south east Asia.

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