Short Intro of Progressive Web app

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Progressive Web App

• An app like mobile web experience. Faster,
  lighter personalized

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Progressive Web Application is relatively new to
the marketing technology. The term coined by
Google chrome developers for software development
methodology was launched in 2015 at the Chrome
Dev Summit and is an engineered fusion of
features of both a website and an application.
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10 key features as listed by Google Developers
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Progressive
Built on progressive enhancement as a core
tenant, makes it easily available on browsers.
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With the use of a simple UI, CSS libraries and
frameworks like Bootstraps, PWA makes itself
easily adaptable to all kinds of devices.
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3. Safe
Operates via TLS to ensure data safety.
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4. Connectivity Independent
Enhanced use of service workers allows it to work
with low quality or no internet connection.
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5. Apps like
The app is initially cached on the device with a
shell and minimal page refreshers.
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6. Fresh
New content is easily available to the user due
to the service update worker process.
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7. Discoverable
Easily discoverable on search engines as traffic
automatically increases on your site.
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8. Re-engageable
Tools like push notification come handy as
instant pop-ups help establish and engage the
virtual relation with the user.
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9. Installable
the fuss around an app store to download one is
removed completely occupying much less storage on
the device and directing users to the website
when the app shell is clicked.
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10. Linkable
A medium channel is not required, can be accessed
by sharing the page URL.
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