Store Locator Optimization Tips To Help Businesses Improve Conversion Rates

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Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates
Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates
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Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates
Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates

• A majority of real world retail businesses having
  an online presence offer the facility of store
  locator to their visitors. Sadly most businesses
  fail to make the most of this extremely
  beneficial feature that can help increase their
  conversion rates by significant margins. Listed
  below are some useful locator optimization tips
  that can help such businesses to not only ensure
  an enhanced user experience but also increase the
  number of casual visitors turning into loyal
  clients.

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Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates
Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates

• In order to turn a store locator into a tool that
  helps in generating greater revenue for the
  business, it is important for them to be designed
  in a manner that inspires the users to take some
  action, rather than just pointing them to a brick
  and mortar location.
• There has been a significant rise in the number
  of people using their mobile devices for finding
  information online, which is why it is extremely
  important for an online website to optimize the
  store locator option for mobile users.

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Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates
Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates

• Integrating the combined benefits of location
  detection and auto-complete functionality within
  the store locator option can go a long way in
  providing a better user experience to casual
  visitors and turning them into prospective
  clients.
• It has been observed that websites which enables
  users to search for a physical store using
  specific search criteria, such as its exact
  address, tend to attract more traffic and
  generally have a better conversion rate.

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Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates
Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates

• It is also important for websites to create
  useful filters to help their visitors to find the
  most relevant information they are seeking as it
  will not only help save their time but will also
  make the search process a lot simpler.
• In case of businesses offering different products
  and services for different sets of target
  audiences, using multiple locator tools can be
  prove extremely beneficial and minimize the
  complexity of the search results.

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Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates
Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates

• One of the best ways to convert a store locator
  into a revenue generator is by including ratings
  in the search results, which is taken as the
  reflection of the fact that the business in
  question is confident about the products and
  services it offers.
• Apart from taking in the needs of the general
  users, the businesses should also consider the
  needs of professionals who form a part of their
  target audience so as to avoid any confusion
  amongst the users trying to find specific
  information.

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Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates
Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates

• The whole idea of using the store locator is to
  make it easy for the users to find the physical
  place to get the products they seek, which is why
  is important for businesses to avoid cluttering
  the locator with excessive details that make the
  search process complex.
• Business websites should make sure to upgrade and
  modify the locator tool in accordance with the
  changes in customer behavior and evolution of
  better technologies to ensure a satisfactory user
  experience to their visitors.

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Store Locator Optimization Tips To Help
Businesses Improve Conversion Rates

• Implementing the above tips can go a long way in
  making the locator tool much more than just a
  means of directing the users to the nearest
  physical store where they can get the products
  and services offered by the business.