How to Measure eCommerce Customer Engagement?

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How to Measure eCommerce Customer Engagement?
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Introduction

• We have heard of customer engagement here and
  therehow important it is to e-commerce success
  and how to enhance it by various marketing
  campaigns. But what exactly is customer
  engagement and how can e-commerce businesses
  measure it?

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What is customer engagement?

• Chances are you already knew what customer
  engagement is, but here is our definition of it
  customer engagement is the ongoing interactions
  between e-commerce company and customers, and
  customers with each other. It is highly
  correlated to brand loyaltycustomers who are
  more engaged with a brand is also more loyalty to
  it.

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How to measure customer engagement?

• While it is a difficult job to calculate the
  overall customer engagement depth, you can
  measure it on a campaign-by-campaign basis. A
  third party web analytics tool will allow you to
  compare engagement depth and degree on your site
  as a whole to those for an individual campaign or
  channel.
• Some KPIs such as Click-Through Rates are to
  measure the upper-funnel campaigns. CTR allows
  you to see how many people click your ad or email
  campaigns, therefore shows you the effectiveness
  of those campaigns. Cost-Per-Click, which is
  another basic KPI, allows you to see how much you
  pay for each click that reflects the
  effectiveness of your campaigns.  

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• Besides these two basic KPIs, here are the ones
  you need to check when you want to measure
  customer engagement in a deeper level
• Bounce Rate
• Goal Funnel Abandonment
• New vs Returning Visitors
• Average session duration
• Page Views per Visit
• For e-commerce websites, conversion and revenue
  alone arent enough. Itll be the engagement with
  the brand that builds the depth of relationship
  with a consumer which in turn delivers the long
  term loyalty and prosperity.

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• By examining these engagement metrics for a given
  campaign and comparing them to those for your
  site overall site or to similar campaigns, you
  should get a better idea of how your marketing
  efforts are selling out.
• Getting the right audience to your website is
  fundamental step to make future engagement
  possible, that will help you reach the future
  customers who come to your website to browse,
  buy, come back and engage with other customers on
  a topic of your brand!

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Contact Us

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• Toronto, Ontario, Canada, M5G 2E9
• meet_at_imediadesigns.ca
• https//www.imediadesigns.ca
• 1-416-901-6025