Social Media in 2017 – what to expect?

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Social Media in 2017 what to expect?

• www.soapmedia.ca

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Today, social media is one of the fastest
changing industries. Sometimes a cutting-edge
technology changes the social game, or an old
idea. The results always have a huge impact and
2017 will be no different. Here are few trends
that might be at the forefront of the social
media landscape in the coming times.

• Today, it wont be wrong to say that social media
  is a fast-paced and equally fast-changing
  industry. Every minute something or the other is
  happening here. New technologies are taking over
  the older technologies and the rise and fall is
  extreme rapid due to viral popularity. The trends
  and fads that dominate social media also dominate
  our lives and have a strong impact on the way we
  use the Internet to interact with one another. So
  how will social media change in the coming times?
  Its almost mid of 2017 and here a few trends
  that might be at the forefront of the social
  media landscape in the coming times.

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Disappearing content

• Reports show that millennials are stepping away
  from Facebook in favour of other social media
  platforms such as YouTube, Instagram, Snapchat,
  Pinterest, Twitter and LinkedIn. Today, people
  are moving away from text-based sharing and are
  instead focusing more on images and videos to
  share content. These days stories are become
  something like a video or image which can be
  shared by Snapchat and Instagram and now in a bid
  to stay relevant Facebook has also started
  rolling out its own version of Stories. Here,
  all you need to do is upload photos and videos to
  your story feed, add in any hashtags, doodles or
  geotags, and your followers can see what youve
  been up to that day in a slideshow format. The
  story wont appear on your news feed and will
  disappear after 24 hours. This idea of
  disappearing content was first popularized by
  Snapchat, and it became very popular with the
  younger generation. The concept of sharing
  content that is only available to view for a
  short time is a popular one, and fuels the
  fast-paced get-it-while-you-can consumer habits
  of todays teens.

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Live Feed

• The now defunction social video app, Vine, paved
  the way for the presence of video in social
  media. Unfortunately, as competitors built on the
  foundation and added new features, Vine struggled
  to make money and fell behind.

• While Vine offered 6 second video clips played on
  a continuous loop, newer apps such as Facebook
  Live offer users the chance to share real content
  in real time. In sharing live content, businesses
  and influencers provide authenticity to their
  brand. Knowing that many younger people use
  social media as a source for news, many media
  outlets have started using this format to reach
  out to people.

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Social Media now a news source

• Today, the news media industry and the social
  media industry have become intangibly linked. As
  seen in the 2016 US election, the Internet is a
  popular forum for democratic debate.

• However, there are cent percent chances of false
  information being easily spread on social media
  sites as it takes advantage of the fact that the
  popularity of the post is based on
  user-algorithms, and not on whether the post is
  based in truth. However, the good news now is
  that social media sites are working to stop the
  spread of fake news. Facebook and Google, aware
  of this problem, have taken steps forward to
  combat the spread of fake news on their sites, by
  cutting off advertising to sites that promote
  false or misleading content.

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CONTACT US

• Name Ed MacDonald
• Address1 86 Short Rd, Arnprior, ON K7S 3X9
• Ottawa, Ontario, Canada
• Contact no 613.818.3499
• Site http//www.soapmedia.ca