On-Page Optimization vs. Off-Page Optimization in Present Era

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On-Page Optimization vs. Off-Page Optimization
in Present Era
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Introduction
On page SEO and off-page SEO both are important
for achieving higher rank in Search engine, but
their pattern of work are different. On page SEO
is optimizing a website on the other hand off
page SEO is using for promotion of the website.
Too many Digital Marketing Company follow both
tactics for reaching towards their goals. But
after some revolutionary Google algorithm update
it is quite obvious that on-page SEO is much more
needed for achieving higher ranking. Below all
the reasons are listed below which are enough for
justifying this statement.
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Speak the Search Engines Language
With on page SEO, we speak in search engine
language and our goal is to make understand them
about our website. In other words the more
signals we can give them, the greater are our
chances of achieving better rankings. Doing on
page SEO we can directly communicate with search
engine, but for off-page we have to depend for
another websites.  
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Local Business
If we are running a website for local business
we need to get local customers searching for
various terms just like SEO Services provider in
Toronto or Best SEO Company Toronto on Google
or any search engine. In this scenario on page
SEO is all we might need to do.
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Keep Users Happy
Off Page SEO may generate more traffic to the
website but if it is not properly optimized or if
it is not user friendly, the results will be
disappointing. There is a huge chance of
increasing bounce rate of your website. Any
search engine does not consider this matter
positively. For improving conversion rate and
reducing bounce rate Best SEO Companies are
always implementing this principle and serves us
the best possible solution.
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Social Media Era
In this social media era, business promotion is
very important thing for every type of business
success. So we cannot say that we do not need to
do off page SEO much more. It is also very
important and indispensable in this world of
advertisement. On page and off page both are
vital for a successful online business of
Internet Marketing Company. But it is remarkable
that whenever we are trying to promote our
website we need to ensure that our website is
well optimized and in good condition. So, in
conclusion we may say that On-page optimization
should be our first step, and then we can go for
doing off-page.
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Thank You
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