160 Business Lit Review Ideas

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160 Business Lit Review Ideas
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1) Marketing Literature Review Ideas

• How can firms customise their products? The case
  of Apple.
• How can firms personalise their products? The
  case of Nike.
• An assessment of the value of assortment to
  customers The case of Dell Computers.
• How does a consumers perception of control
  affect their choice of brand? The case of buying
  computers online.
• How does visual constituency affect site identity
  and product attitude?
• How does gender effect website preference?
• How can firms successfully combine online and
  offline shopping features? The case of
  Amazon.com/Toys-R-Us.
• What product attributes are most valued by
  consumers in search, comparison and purchase
  decision-making online?
• How do consumers react to brand alliances online?
  The case of Amazon.com and Wal-Mart.
• An investigation of the antecedents of consumer
  behaviour in online auctions? The case of eBay.
• You can pick up one of these topics to make a
  perfect marketing literature review

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2) Finance Literature Review Ideas

• The Rapid development of international
  micro-finance.
• Micro-finance in the UK banking industry.
• The demand for collective investment schemes in
  the UK A strategic analysis, discussion and
  recommendations.
• Constraints to the development of a fully-fledged
  microfinance market in the UK.
• The awareness of microfinance in developing
  economies and its impact.
• How important it is access to credit and other
  financial services to growth and investment?
• Partnership between the public and private
  sectors is crucial Is it true?
• Access to financial services, in particular for
  the poor, including through microfinance and
  microcredit An empirical study in Euro zone.
• Financial innovation in Europe and Asia A
  comparative study.
• Financial viability of selected financial
  products available in the local market
• Select one of this topics to write a great
  literature review on financial analysis

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3) Leadership Literature Review Ideas

• How is leadership different at startup companies
  than with larger, more traditional corporations?
• Are effective leadership techniques also
  effective parenting techniques?
• What is the difference between leadership and
  authority, and which is more effective in
  schools?
• What are the best leadership techniques to create
  synergy in culturally or generationally diverse
  workplaces?
• Compare and contrast the effectiveness of servant
  leadership and doctorial leadership strategies?
• Compare and contrast the leadership structures of
  the Catholic and Mormon churches.
• What are effective leadership strategies to
  improve time management to increase productivity
  in the workplaces?
• Are meetings effective ways for leaders to
  disseminate information and communicate with
  their team?
• How does the bureaucratic structure of government
  effect leadership within government employees?
• Compare and contrast business leadership and
  political leadership.
• The literature review on leadership styles may be
  difficult, if you need help then check our site

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4) Marketing Strategy Literature Review Ideas

• Which Features Increase Customer Retention?
• When Employees Dont Like Their Employers on
  Social Media
• Are You Using the Return on Investment Metric
  Correctly?
• How Should You Calculate Customer Lifetime Value?
• Should You Use the Value of a Like as a Metric?
• Should You Use Net Promoter Score as a Metric?
• Should You Use Market Share as a Metric?
• Why Great New Products Fail
• The Metrics That Marketers Muddle
• How Transparency Changes Business
• Hope, that will help you with your literature
  review on marketing strategy

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5) Stress Management Literature Review Ideas

• Explore why courage and humility are now two of
  the most popular words related to publications on
  leadership and what has brought about this change
• Review whether employees are more likely to
  perform better at achieving goals is those goals
  are consistent with their personal values or if
  they know that better performance will result in
  an improved personal relationship
• Review the most effective measures of employee
  performance by managers
• Examine the advantages of management to attract
  people who have similar characteristics to those
  of the company
• Examine why individuals commit unethical actions
  knowingly
• Examine the relationship between a national
  culture and the commitment of the people therein
  to the culture of an organization.
• Review the perceptions held by employees toward
  women in the workplace adopting stereotypical
  male leadership methods
• Examine how resource based company strategies can
  help a firm to leverage itself
• Review holistic approaches toward management and
  how they encourage strategic thinking
• Examine the nature of management strategy to
  include social networking websites
• Your stress management literature review will be
  impressive

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6) Training and Development Literature Review
Ideas

• Have You Heard? training and development Is Your
  Best Bet To Grow
• Never Lose Your training and development Again
• How We Improved Our training and development In
  One Week(Month, Day)
• Ridiculous Rules About training and development
• What You Should Have Asked Your Teachers About
  training and Development
• Learn To (Do) training and Development Like A
  Professional
• Training and Development The Samurai Way
• How To Earn Money With training and development
• Ways You Can Grow Your Creativity Using training
  and Development
• How To Make More training and Development By
  Doing Less

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7) Inventory Management Literature Review Ideas

• Organizational Emergence Business Start-Up
  Issues
• Corporate Entrepreneurship
• Social Entrepreneurship and Social Enterprise
• High Technology Entrepreneurship
• Governmental Impedimentation and Facilitation of
  Entrepreneurship
• Women Entrepreneurs
• Entrepreneurial Resilience What Makes
  Entrepreneurs Start Another Business After
  Failure?
• Strategic Planning in New Ventures and Young SMEs
• Fostering Social and Civic Responsibility by
  Organizations and Their People
• Poverty Alleviation as a Corporate Issue
• Organizational Crisis Management in the Post-9/11
  Business Epoch

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8) Economic Literature Review Ideas

• Integrating Corporate Social Responsibility in
  the Management of Supply Chains
• Activist Groups Tactics to Influence Companies
• Global Business Citizenship A Model of Social
  Responsibility and Ethical Behavior for the 21st
  Century
• Excessive Work and Its Business Consequences
• Factors Influencing Women Managers Success
• Future Directions in Labor Relations A 2025
  Perspective
• Global Mind-Set
• Management in Developing Countries
• Internationally Managing in the Face of
  Terrorism-Induced Uncertainty
• HRM Best Practices and Transfers to the Asia
  Pacific Region
• In case you need some professional help, we
  welcome you at our website

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9) Customer Satisfaction Literature Review Ideas

• Want Loyal Customers? Prioritize Your Customer
  Service With These 4 Tactics.
• Scope Creep, the Killer of Projects
• 3 Situations When You Should Shut Your Mouth
• 5 Surefire Ways to Improve Your Site's Online
  Reviews
• Frontier Airlines Is Learning the Hard Way That
  Value Is King
• 6 Gestures That Wow Customers and Earn Their
  Loyalty
• You Can't Expand While Your House Is on Fire
• 5 Ways to Turn Your Company Culture Around
• 3 Ecommerce Companies Rocking Their Customer
  Service
• The Key to a Happy, Healthy Relationship With
  Your Customers

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10) Accounting Literature Review Ideas

• Earnings management
• Cash flow. How has this changed with time?
• The use of internet based accountants
• Offshore accounting
• History of accounting
• The best accounting practices
• Becoming a certified accountant
• Historical accounting practices
• Accounting and modern technology
• Accounting software

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11) Unemployment Literature Review Ideas

• Human Resources Management in the 21st Century
• Managing in the New Economy Restructuring
  White-Collar Work in the United States, the
  United Kingdom, and Japan
• Work-Home Interaction A Challenge to Human
  Resources Management
• External Competitiveness Theoretical and
  Practical Facets of Strategic Pay Level Decision
  Making
• Flexible Labor
• Employee Wellness Programs
• Career Management
• Careers in Transition
• The Changing Nature of Mid- and Late Careers
• Ethnic and Minority Enterprise

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12) Consumer Behaviour Literature Review Ideas

• The effect of packaging on consumer perception.
• The effect of age group marketing has on
  consumers outside of the marketing area. (Older,
  younger)
• The effect of extreme mark-ups on high-end
  products has on actual sales compared to average
  mark-up has on high-end products. Actual price
  sensitivity...
• The effect on sales marketing in free advertising
  areas oppose to paid for marketing areas.
• The effect resting areas in large stores has on
  sales... Book shops... its fun.
• What is the difference in sales similar
  restaurants one with a child-care play area and
  one without.. Value perception on needed items
  oppose to addictive items like cigarettes and
  take away coffee...
• Gift shopping and how many consumers go in a
  store just looking for a gift and end up buying
  themselves a bigger gift than the actual gift
• What are the different factors influencing
  consumer behavior?
• How do marketers study consumer behavior?
• Consumer behavior models?

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13) Motivation Literature Review Ideas

• Leadership Style Developing a Leadership Style
  to Fit 21st-Century Challenges
• Remote Leadership
• Challenges of Implicit Leadership Theories for
  Management
• The Global Managers Work Crossing Boundaries of
  Distance, Countries, and Cultures
• Motivating Individuals and Groups at Work in the
  21st Century
• Intrinsic Motivation in Public Organizations
• Why Self-Set Goals May Sometimes Be
  Non-Motivating
• Organizational Politics in Management Settings
• Understanding and Managing Misbehavior in
  Organizations
• Organizational Paranoia Origins and
  Dysfunctional Consequences of Exaggerated
  Distrust and Suspicion in the Workplace

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14) Customer Perception Literature Review Ideas

• Human Resources Management in the 21st Century
• Managing in the New Economy Restructuring
  White-Collar Work in the United States, the
  United Kingdom, and Japan
• Work-Home Interaction A Challenge to Human
  Resources Management
• External Competitiveness Theoretical and
  Practical Facets of Strategic Pay Level Decision
  Making
• Flexible Labor
• Employee Wellness Programs
• Career Management
• Careers in Transition
• The Changing Nature of Mid- and Late Careers
• Conflict Management in Work Teams

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15) Brand Awareness Literature Review Ideas

• Knowledge Management Strategy, Culture,
  Intellectual Capital, and Communities of Inquiry
• Facilitating Mobile and Virtual Work
• Balancing the Implications of Employee Telework
  Understanding the Impacts for Individuals and
  Organizations
• Electronic Monitoring of Personal Web Use at Work
• Information Privacy in Organizations
• Multilingual Issues in Global E-Commerce Web
  Sites
• Managing Intangible Capital
• What Is the Business Case for Adopting RFID?
• Managing Creativity and Innovation in the 21st
  Century
• Organizational Memory Why Does It Matter?

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16) Mobile Banking Literature Review Ideas

• Fostering Social and Civic Responsibility by
  Organizations and Their People
• Poverty Alleviation as a Corporate Issue
• Organizational Crisis Management in the Post-9/11
  Business Epoch
• Integrating Corporate Social Responsibility in
  the Management of Supply Chains
• Activist Groups Tactics to Influence Companies
• Global Business Citizenship A Model of Social
  Responsibility and Ethical Behavior for the 21st
  Century
• Excessive Work and Its Business Consequences
• Factors Influencing Women Managers Success
• Future Directions in Labor Relations A 2025
  Perspective
• Global Mind-Set