Traditional Advertising v/s Digital Advertising

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Traditional Advertising v/s
Digital Advertising
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Introduction

• When it comes to developing advertising budget,
  many questions arises. Should the amount be
  invested in older method of advertising
  (traditional) or invest in or try new method
  (digital)?. Its hard to decide which trend have
  faded and is trending. There are two methods of
  advertising- traditional and digital.

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Mediums Used

• Traditional Advertising
• Television, newspapers, magazines, hoardings etc
• Digital Advertising
• Social media, search engines, and websites are
  used for advertising.

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Traditional Advertising

• Traditional advertising is an old method of
  marketing. Though traditional advertisements have
  a personalized touch but its hard to track the
  results. Example who read the ad in the
  newspaper, who switched another channel during
  the commercial on television.

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Digital Advertising

• With the growth of technology, digital marketing
  is booming rapidly. Many businesses have shifted
  to online marketing as it is cost effective
  marketing method. Digital platforms give way to
  the business to reach a wide number of target
  audience. Digital advertising makes it easier to
  measure the traffic to the website.
• Nowadays, a large number of people are socially
  active and this makes it effective to reach the
  target audience. Smartphones are a leading and
  growing digital platforms. Now advertising and
  reaching to the customers directly with the help
  of phones have become much easier.

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Cost Effect

• Traditional
• It is very expensive for advertising on
  television, hoarding, newspaper etc. The
  effectiveness of the ads cannot be measured as
  there is no tracking system. The results can be
  seen only when customer calls or visits the
  office.
• Digital
• Digital advertising is not expensive as the
  budget involved to advertise on social media and
  search engines is less compared to traditional.
  The budget is under control and it is more
  effective as we can specify who will see the ads,
  location, age groups etc.

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Contact Us

• Address
• 481 University Avenue, Suite 703Toronto,
  Ontario, Canada, M5G 2E9
• Mail
• meetto_at_imediadesigns.ca
• Website
• https//www.imediadesigns.ca