BUS 352 Slingshot Academy / bus352.com

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BUS 352 Slingshot Academy / bus352.com
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BUS 352 Entire Course
BUS 352 Week 1 DQ 1 Change in Organizations BUS
352 Week 1 DQ 2 Marketspaces BUS 352 Week 1 Quiz
BUS 352 Week 2 DQ 1 E-Tailing Business
Models. BUS 352 Week 2 DQ 2 Customer Decision
Process BUS 352 Week 2 Assignment Social Business
Networking and E-Commerce BUS 352 Week 3 DQ 1
Four P's of Marketing BUS 352 Week 3 DQ 2
Knowledge Management
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BUS 352 Week 1 DQ 1 Change in Organizations
BUS 352 Week 1 Discussion 1 Change in
Organizations Why is it said that electronic
commerce is a catalyst of fundamental changes in
organizations? Search the Ashford Online Library
for an article that addresses change in
organizations as a result of e-commerce. Briefly
summarize the article pointing out how electronic
commerce directly impacts change. Include the
resource information in the reference list.
Explain your answer in 200 words. Respond to at
least two of your fellow students postings.
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BUS 352 Week 1 DQ 2 Marketspaces
BUS 352 Week 1 Discussion 2 Marketspaces Compare
marketplaces with marketspaces. What are the
advantages and limitations of each? What is your
favorite marketspace and why? What is the impact
of your favorite marketspace on the industry?
Explain your answer in 200 words. Respond to at
least two of your fellow students postings.
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BUS 352 Week 1 Quiz (Ash)
1. Which is not one of the EC trends? 2. The cost
curves of digital products differ from the cost
curves of physical products because in
digitization 3. In effect, in a social network
there are online and offline communities of
people with similar interests. 4. According to
the ________ model, an organization can increase
brand awareness or even generate sales by
Web-based word-of-mouth marketing or promoting a
product or service to other people.
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BUS 352 Week 2 Assignment Social Business
Networking and E-Commerce
Social Business Networking and E-Commerce.
Select one of the social networking sites for
business professionals listed in Insights and
Additions box 3.2 in Chapter 3 of your text.
Discuss why you believe it has been successful in
creating community. Also include the
characteristics of the specific community how
community participants benefit from interactions
and why participants are motivated to join. Be
sure to give examples of what makes the community
strong and explain at least three e-commerce
concepts in detail that the site implements and
why they form an integral part of the site.
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BUS 352 Week 2 DQ 1 E-Tailing Business Models
BUS 352 Week 2 Discussion 1 E-Tailing Business
Models Discuss the advantages of established
click-and-mortar companies such as Walmart over
pure-play e-tailers such as Amazon.com.
Conversely, what are the disadvantages of
click-and-brick retailers as compared with
pure-play e-tailers? Explain your answer in 200
words. Respond to at least two of your fellow
students postings.
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BUS 352 Week 2 DQ 2 Customer Decision Process
BUS 352 Week 2 Discussion 2 Customer Decision
Process For an online purchase, go through a
sample customer decision process. Explain the
points in the process where the vendor has an
opportunity to add value. Be sure to answer the
following questionsa. How does value vary for a
large purchase versus a smaller one?
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BUS 352 Week 3 DQ 1 Four P's of Marketing
BUS 352 Week 3 Discussion 1 Four P's of
Marketing In a paragraph, relate B2B to the four
Ps of marketing (product, price, placement,
promotion). Then, describe a B2B exchange and
identify how it demonstrates the four Ps.
Prepare your response in 200 words and respond to
two other learners.
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BUS 352 Week 3 DQ 2 Knowledge Management (Ash)
BUS 352 Week 3 Discussion 2 Knowledge
Management Read Case 6.1, EC Application
Knowledge Management at Infosys Technologies.
Identify the knowledge management cycle, found in
exhibit 6.6, in this case, applying each entity
such as create, capture, refine, etc. to the case
and briefly explaining each one. Then, explore
the broader question of how knowledge management
is related to e-commerce. Prepare your response
in 200 words and respond to two other learners.
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BUS 352 Week 4 DQ 1 M-Commerce
BUS 352 Week 4 Discussion 1 M-Commerce First
describe how m-commerce can expand the reach of
e-commerce. Then, imagine you work for a fashion
retailer and are in charge of a new mobile
advertising campaign designed to generate sales
for a new clothing line. Explain how you would
use m-commerce concepts and elements of
e-commerce to meet your objective. The post
should be a minimum of 200 words. Respond to two
other learners
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BUS 352 Week 4 DQ 2 Security
BUS 352 Week 4 Discussion 2 Security A business
wants to share its customer account database with
its trading partners and customers, while at the
same time providing prospective buyers with
access to marketing materials on its Web site.
Assuming that the business is responsible for
running all these network components, what types
of security components (for example, firewalls,
VPN, etc.) could be used to ensure that the
partners and customers have access to the account
information and others do not?
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BUS 352 Week 4 Quiz
Quiz 1. Question ________ , also
called viral marketing, is free advertising that
can increase the visibility of niche retailers
and products. 2. Question
Alloy.com, bolt.com, and blueskyfrog.com are
communities that 3. Question A
search engine is basically a document or file
retrieval system designed to help find
information stored on a computer system, such as
on the Web. 4. Question As in
e-commerce, m-commerce B2C applications are
concentrated in each of the following areas
except
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BUS 352 Week 5 Assignment Final Paper (E-Business
Analysis of Nike)
Focus of the Final Paper The final 6 to 8 page
paper will demonstrate comprehensive
understanding of the course topics and concepts.
The title of the paper will be An e-Business
analysis of _____________. The blank will be
filled in with the name of a company you select
that is doing business online. It can be a
traditional brick-and-mortar company, or one that
is completely online. The company can be in any
of the four categories of e-commerce.
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BUS 352 Week 5 DQ 1 Payment Online
BUS 352 Week 5 Discussion 1 Payment
Online Discuss the difference between accepting a
payment online versus in person and describe some
of the problems associated with online payments
from the vendor and customer points of view. Be
sure to answer the following questionsa. How do
you believe payment system benefits,
complications, and complexity can help or hinder
new online business owners from establishing a
business online? Compare and contrast new owner
scenarios with large and established businesses.
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BUS 352 Week 5 DQ 2 Copyright Issues  
BUS 352 Week 5 Discussion 2 Copyright Issues Read
the Closing Case in Chapter 11, Why is Disney
Funding Chinese Pirates? Give a reasoned answer
to why Disney might be investing in 56.com
instead of fighting with this popular Chinese
file-sharing website. The post should be a
minimum of 200 words. Respond to at least two of
your fellow students postings.
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BUS 352 Slingshot Academy / bus352.com
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www.bus352.com