Using Facebook To Boost Marketing

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Using Facebook To Boost Marketing
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Facebook and other types of social media are
powerful tools to enhance your marketing efforts.
Whether you run a brick and mortar business or
are involved in ecommerce, Facebook is a tool
that offers great scope for customer engagement
and for gaining insights on customer behavior.
Here are some strategies you can use to boost
your marketing efforts using Facebook, according
to Michael Dadoun, Montreal based Upclicks CEO.
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Post content regularly Facebook allows users to
post content in their timeline. You should ensure
that you follow a regular schedule when posting
content. If the users are accustomed to receiving
new updates every 24 hours, they are likelier to
visit your page more often to check new updates.
However, nothing irritates the visitors as much
as irregular posting does, and they tend to lose
interest in your page after a few instances of
checking in and seeing no new updates. Michael
Dadoun suggests that you should post regularly,
even if you do not do that every single day.
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Offer complete information Your Facebook page
can be customized. So, add appropriate header
graphics, background, and photo. You can also
offer details such as contact information,
location on the map, and so on. Ensure that the
details are as complete as possible as this
builds credibility. If you are an ecommerce
website, at the very least you should mention
your web URL. You can add a logo if you are
uncomfortable with sharing personal photos.
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Stay engaged with customers Customers as well as
visitors would offer comments on your page. You
need to respond to comments as much as possible.
In particular, if there are negative comments
about your products or services, you must respond
to these comments with a cool head. It is a good
idea to be polite at all times to avoid the
fallout of negative comments. If there are spam
comments on your page, delete them and blacklist
the spammer to keep your page relevant to
customers.
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Learn all you can about customers Michael Dadoun
suggests gathering information about customers
through their Facebook profiles to learn more
about the type of market your products appeal to.
You dont have to spy on customers pages. Just
go through publicly offered information and dont
spam the persons email or sell their information
elsewhere. Use the information for private
marketing efforts. In addition to using this
information, you can also use Facebook to offer
updates that you feel customers would love, given
their preferences and background.
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If you thought Facebook was only for sharing
personal photos and liking cat videos, well,
think again. Michael Dadoun suggests that you
must update your marketing strategies and make
use of this powerful tool. This will help you
build a strong online community consisting of
customers, other marketers, and people of
interest. Additionally, you can also use
Facebooks sponsored ads program to buy paid ads
to bring in more customers to your page.
Thank you