Digital Marketing Strategies - VertexPlus

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http//www.vertexplus.com/digital-marketing
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What is digital marketing?

• Digital marketing includes internet marketing
  techniques such as SEO, SMO, Pay Par Click, link
  building.
• Digital marketing is a marketing technology
  mainly on the internet, but also including mobile
  phones, display advertising, and other digital
  medium.
• Digital marketing promoting products and services
  using digital distribution and social media
  channels to reach consumers in a timely,
  relevant, personal, cost effective manner.
• Digital marketing by providing the same method of
  communicating with an audience but in a digital
  fashion.

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Types of digital marketing

1. Search engine optimization(SEO)
2. Par per click advertising(PPC)
3. Public relations(PR)
4. Social media optimization(SMO)
5. Content marketing

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Search Engine Optimization

• SEO is one of the first and strongest types of
  digital marketing youll come across.
• SEO (Search Engine Optimization) is a process of
  providing a rank of web pages on the SERP search
  engine for a set of optimized key phrases. There
  are three major search engine Google, Yahoo,
  Bing, which is a similar but different rule for
  ranking.
• SEO used to getting the targeted web page on
  top of your targeted search engine as quickly as
  possible in order to get people click on the
  link. SEO contain unique content, targeted
  keywords/key phrases which is important for high
  rank on SERP.

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Par Per Click Advertising

• Pay per click also known as cost per click
  (CPC), is a paid advertising framework used to
  target traffic to websites, in which an
  advertiser pays a publisher when the ad is
  clicked. Pay per click usually connected with
  first tier search engine like Google AdWords and
  Microsoft Bing ads.
• Make money with pay per click advertising, if
  youre using pay per click advertising ads will
  be displayed on your website and you will be paid
  whenever someone clicks on them. PPC is an online
  advertising strategy which is very effective and
  provides fast results by means of visibility and
  easy result tracking.

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Public Relations

• Digital PR(public relations) used by brands,
  businesses, product and services to increase
  their online presence through building
  relationships with content writers and online
  users to gain press hits and high quality back
  links.
• Of all the types of digital marketing PR is most
  likely to result in the most exposure quickly.
• digital PR increases a brands reach and
  visibility and in turn has a positive effect on
  search engine visibility through onside SEO.

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Social Media Optimization

• Social Media Optimization (SMO) is a set of ideas
  with the spacious goal of bringing more users to
  our website and by improving our search engine
  ranking. Social media optimization targets the
  public from social websites to the company
  website, where the additional information can be
  provided.
• Social media optimization has become an integral
  part of website promotion strategy. It refers to
  optimizing a website and its content to promote
  users to use and share website links across
  social media and networking sites.
• The concept of SMO is to implement the changes to
  optimize a site so it is more easily linked to,
  highly visible in social media search engines and
  frequently included relevant posts on blogs.

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Content Marketing

• Content marketing is a concept of digital
  marketing that uses good content that your
  customers want to read to encourage new sales and
  leads online.
• Content marketing is marketing strategy that
  involves creation and distributing valuable,
  relevant and consistent content to attract the
  audience and drive profitable customer action.
• Content marketing is like all the best bits of
  digital marketing wrapped up into one big cuddle.
  

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For more information contact us

• VertexPlus Softwares Pvt. Ltd.
• Address B-19, 10-B Scheme, GopalPura Road
• Jaipur Rajasthan 302018 (INDIA)
• Contact us 91 141 6622222
• 91 141-6622202
• http//www.vertexplus.com/digital-marketing