BRM 353 Experience Tradition/uophelp.com

1
BRM 353 Experience Tradition/uophelp.com

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BRM 353 All Assignments

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• BRM 353 Week 1 Loyal Customer Worksheet
•  
• BRM 353 Week 2 Product Brand Development Phase I
  (2 PPT)
•  
• BRM 353 Week 3 Product/Brand Development Phase II
  (2 Papers)
•  
• BRM 353 Week 3 Product Life Cycle Analysis Paper
  (2 Papers)
•  
• BRM 353 Week 4 Boston Consulting Product Matrix
  (2 Papers)

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BRM 353 Week 1 Loyal Customer Worksheet

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• BRM 353 Week 1 Loyal Customer Worksheet
•  Complete the Loyal Customer Worksheet.
• Cite all sources according to APA formatting
  guidelines.
• Click on the Assignment Files tab to submit the
  worksheet.
• Select a brand in which you are familiar and/or
  are a loyal consumer (This will be the basis for
  future assignments).
• Cite all outside sources according to APA
  formatting guidelines.
• Complete the following chart in 90- to 175-
  words
• Identify the four components of brand position

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BRM 353 Week 2 Product Brand Development Phase I
(2 PPT)

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• BRM 353 Week 2 Product Brand Development Phase I
• Students will be working in their Learning Team
  as a development team, creating and developing
  their own brand/product throughout the remainder
  of the course.
• For the first phase of development

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BRM 353 Week 3 Product Brand Development Phase II
(2 Papers)

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• This Tutorial contains 2 Papers
•  BRM 353 Week 3 Product/Brand Development Phase
  II
• Continue development of your product or brand in
  your Learning Team.
• Research a brand that recently faced a crisis.
  For example issues related to labor relations,
  competition, litigation, minimum wage,
  bankruptcy, financial constraints, generational
  marketing, etc.
• Examples of companies/brands that faced crises in
  the past few years and/or continue to face a
  branding crisis include but are not limited to
  the following

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BRM 353 Week 3 Product Life Cycle Analysis Paper
(2 Papers)

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• This Tutorial contains 2 Papers 
• BRM 353 Week 3 Product Life Cycle Analysis Paper
• Refer back to the brand chosen for the Week 1
  assignment. In 700- to 1050-words
• Identify where the brand is in the product/brand
  life cycle (introduction, growth, maturity,
  decline) and support your position with specific
  examples and research.
• Create a marketing strategy based on this
  position in the life-cycle

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BRM 353 Week 4 Brand Audit Presentation

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• BRM 353 Week 4 Brand Audit Presentation
• Refer back to the brand chosen for the Week 1
  assignment.
• Conduct a brand audit for the brand using the
  Rolex Brand Audit as a guide from Chapter 8.
• Create a 10- to 15-slide PowerPoint presentation
  to deliver your brand audit.
• Include the following

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BRM 353 Week 5 Brand and Product Management
Scenario Analysis Paper (2 Papers)

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• This Tutorial contains 2 Papers
•  
• BRM 353 Week 5 Brand and Product Management
  Scenario Analysis Paper
• Refer back to the brand chosen for the Week 1
  assignment.
• Discuss each of the following questions in 175 to
  350 words each

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BRM 353 Week 5 Product Brand Development Phase
III (2 PPT)

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• This Tutorial contains 2 Presentation 
• BRM 353 Week 5 Product/Brand Development Phase
  III
• Refer back to the brand created by the Team in
  Week 2.
• Prepare a 7- to 10-slide PowerPoint
  presentation.
• Address the following

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BRM 353 Experience Tradition/uophelp.com

• For more course tutorials visit
• www.uophelp.com