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www.watconsult.com
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Presentation Overview

• Introduction of SEO
• Why business requires SEO
• SEO analysis and suggestion http//www.evion.co.in
  /
• Mobile compatibility
• Website technical analysis
• Social SEO status
• Overall website analysis
• Traffic potential
• Competitors analysis
• Page specific metrics
• Root domain metrics
• SEO way forward
• Success metrics
• Terms and conditions

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Introduction of SEO
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Why Business Requires SEO
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SEO ANALYSIS AND SUGGESTIONS FOR www.evion.co.in
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Back Links
www.evion.co.in Back Links Google
Back links 0

• What are Back Links?
• Back Links are the incoming links to a website or
  a webpage either from pages on other domains or
  from other pages of your own site.

Analysis
 Evion has 0 back links on Google.
Suggestion
In order to achieve top ranking on major search
engines, we would generate quality back links to
your website from across various trusted sources
around the web. Our manual link building
techniques would ensure that each link is
relevant to your domain and passes significant
value.
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Keywords in HTML Headings
www.evion.co.in Headings
Headings on the page H1- 0, H2 0, H3 0, H4 1, H5 0

• What are HTML Headings?
• Search engines use headings to index the
  structure and content of a webpage. Heading are
  defined with ltH1gt to ltH6gt tags

Analysis
Search engines give more importance to the
keywords listed as headings as compared to the
body text. Evion has 0 H1, 0 H2, 0 H3, 1
H4, 0 H5 heading on its home page.
Suggestion
We would insert content specific heading tags on
all the important pages using relevant keywords
that the company wants to rank for. Search
engines consider the keywords/Phrases contained
inside the heading tag to be way more important
than the body text.
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Meta-Title Attributes
www.evion.co.in Page Title
Page title Evion

• What is Page Title?
• Page title is the text that is displayed on the
  top of the browser screen. This text appears
  within ltTitlegtlt/Titlegt tag in the HTML code of
  your web page

Analysis

1. Page title is the first indicator of the pages
   content to the search engine. Meta Title is not
   present on the website. Page title needs to be
   under character limit as per SEO guidelines.
2. The title tag should cover your targeted primary
   keywords.

Suggestion
In order to provide the search engines and the
visitors helpful information about the websites
content we would insert easy to comprehend,
unique page titles on each page of the website.
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Meta Description Attributes
www.evion.co.in Meta Description
Meta Description on the homepage NA

• What is Meta Description?
• Meta description is the HTML tag which gives page
  summary to search engines and it will displayed
  in the search results

Analysis
We have found no meta description tags on your
website. The Meta description is essential part
of the website and it should be catchy. It should
contain relevant keywords targeted in it as well.
Suggestion
The content inside this tag needs to add targeted
keywords about the products/services offered. We
would insert highly relevant description for the
pages contained inside the website.
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Image Alt Attributes
www.evion.co.in Alt Attribute
Alt Attributes on the page No. of static images on the website - 7 No. of images missing alt attributes - 7

• What is an alt attribute?
• Alt attribute allows you to provide a text
  equivalent of an image. Some times websites fail
  to display an image so, alt image proves to be
  really helpful in such situation.

Analysis
7 out of 7 static images on your website are
missing alt attributes.
Suggestion
To help your website attain top rankings on the
search results, we would add relevant alt text on
all the images missing alt attributes. Adding alt
attributes would not only give your users a
better experience but also help the crawlers to
decipher what an image is about.
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Website Load Time
Website Load Time Score by Google Desktop Load Time Score by Google Mobile
www.evion.co.in 52/100 44/100

• Why is Websites Load Time Important?
• Faster loading websites are more likely to rank
  higher on search engines. In addition, most
  search engine index more pages from fast
  websites as compared to slower ones.

Analysis and Recommendation

• Your websites desktop load time score is 52
  which is poor.
• Your websites mobile load time score is 44
  which is poor.
• This can be improved further.
• To further improve the load time you can consider
  the following -
• Get rid of the unnecessary images from the
  website.
• Optimize CSS and images wherever possible.
• Minify JavaScript.

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MOBILE COMPATIBILITY
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Mobile Compatibility
Website Status
www.evion.co.in Website is mobile-friendly

• Why is mobile friendly website is Important?
• With more searches being carried out on mobile
  devices than ever before, it is ever so
  important to have a mobile friendly websites.

Analysis and Recommendation

• Page appears to be non mobile-friendly also its
  page speed score is 44 which is poor.
• Text too small to read
• Links too close together
• Content wider than screen
• Mobile viewport not set

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WEBSITE TECHNICAL ANALYSIS
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Technical Analysis
Features Status
Custom 404 page No ?
Breadcrumb on website pages No ?
Privacy policy page No ?
Broken links No ?
External links have the nofollow tag No ?
HTML Errors Yes ?
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SOCIAL SEO STATUS
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Social SEO Status
Features Status
Social media buttons on all page No ?
Facebook business page Yes ?
Google business page No ?
Pinterest business page No ?
Twitter account Yes ?
YouTube channel No ?
Website Blog Yes ?
Social media profiles SEO friendly No ?
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OVERALL WEBSITE ANALYSIS
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Overall Website Analysis
Features Status
WWW Resolve No ?
Google Sitemap No ?
Submitted on Dmoz No ?
Web Analytics No ?
Text/HTML Ratio 10.89 ?
Robots.txt No ?
Google Indexed Pages 2
Bing Indexed Pages 0
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Overall Online Analysis
Features Status
Schema Markup Yes ?
Open Graph Protocol No ?
Twitter Cards No ?
HTML sitemap Yes ?
HTTPS No ?
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Traffic Potential Evion
Keywords Avg. monthly searches
best moisturizer for oily skin 2400
moisturizer for oily skin  2400
face moisturizer  1600
oil free moisturizer 1600
best face moisturizer  880
vitamin e cream 720
best moisturizer for face  480
vitamin e face cream  170
vitamin e cream for face  110
You are loosing out of traffic on these keywords.
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Are You on Top 100 Ranking?
Keywords Evion
best moisturizer for oily skin 0
moisturizer for oily skin  0
face moisturizer  0
oil free moisturizer 0
best face moisturizer  0
vitamin e cream 0
best moisturizer for face  0
vitamin e face cream  0
vitamin e cream for face  0
You are loosing out of traffic on these keywords.
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COMPETITORS ANALYSIS
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Competitors Analysis
Evionwww.evion.co.in SLS Freeslsfree.net JASONwww.jason-personalcare.com
Traffic Rank Global Rank 396, 416Rank in India 49, 930 Global Rank 30, 022 Global Rank - 42, 466
Domain Authority 28 55 69
Page Authority 40 63 75
Google Backlinks 0 25 0
Bing Backlinks 0 2 5
Google Indexed Pages 454 2,87,000 27,800
Bing Indexed Pages 2110 1,25,000 11,700
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Competitors Analysis Page Specific Metrics
Evionwww.evion.co.in SLS Freeslsfree.net JASONwww.jason-personalcare.com
Page Authority 1 39 58
Page MozRank  0 4.63 5.83
Page MozTrust  0 5.47 5.97
Internal Equity-Passing Links  0 114 276
External Equity-Passing Links  0 86 1009
Total Equity-Passing Links  0 200 1285
Total Internal Links  0 127 359
Total External Links  0 91 1064
Total Links  0 218 1423
Followed Linking Root Domains  0 47 330
Total Linking Root Domains  0 52 351
Linking C Blocks  0 24 114
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Competitors Analysis Root Domain Metrics
Evionwww.evion.co.in SLS Freeslsfree.net JASONwww.jason-personalcare.com
Domain Authority 1 4.73 5.37
Domain MozRank  0 4.57 5.42
Domain MozTrust  0 3479 19, 036
Internal Equity-Passing Links  0 111 9717
External Equity-Passing Links  0 3590 28, 753
Total Equity-Passing Links  0 3956 19, 707
Total Internal Links  0 199 9874
Total External Links  0 4155 29, 581
Total Links  0 66 656
Followed Linking Root Domains  0 81 715
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SEO Way Forward
Pre SEO analysis
Keyword Research
Competitor Analysis
On Page Optimization
Off Page optimization
Analytics
Keyword targeted title/ meta/ description tag
Analytics tracking code added to all pages
Directory Submission
Analysis of Competitors On Page Off Page
SEO aspects like Meta tags, heading tags etc.
Gather Information about clients business
Brainstorm the most relevant keywords for the
website
One way link Building from Similar theme websites
Keyword use in H1 tags
Analyze traffic Pattern and behaviors
Analyze clients current SEO Standing
Research keywords synonyms and variations
Keyword use in content
Article/ Press Release submission
Competitors presence on social
networking websites
Meeting with Clients to gain additional Informati
on about the client
Analysis of Alt tag
Analyze keywords on competitors website
Social Bookmarking Submission
Create and submit sitemap
Competitors current search engine rankings
for keywords
Research the competition And searches for each
keyword
URL Restructure
Keyword use in URL
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SEO SUCCESS METRICS

• Improving the quality of traffic from search
  engines as well as quality websites.
• Improve rankings for relevant keywords in search
  results

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The Search Engines mentioned in the proposal
include Google and Bing search engine.WATConsult
does not guarantee any specific keyword listings
since search engines can change algorithms.
However performance measurement can be done on an
incremental basis month on month.All the
strategies used by WATConsult for the clients
optimization process should be kept strictly
confidential and no sharing of this information
should be done with any other organization,
individuals or service providers.Any break in
the campaign in between could lead to fall in
rankings and positions and WATConsult would not
be able to give an assurance as per the
plan.The client may be requested to enhance the
number of content pages on the website to
facilitate the Search Engine Optimization process
by the WATConsult SEO Team.
TERMS AND CONDITIONS
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