Mobile Website Vs Mobile Apps

1
Mobile Website Vs Mobile Apps

• By - Enterprise Monkey Visit us www.
  enterprisemonkey.com.au

2
Introduction
Businesses often get confused when it comes
to establishing a mobile presence. They face the
inessential dilemma of choosing between a mobile
website and a mobile app. A mobile website is the
first step to go for when establishing a mobile
presence. A mobile app, on the other hand, is
suitable for specific purposes that we cannot
achieve via a web browser. When it comes to
deciding whether to go for a mobile app or a
mobile website, the most appropriate choice
depends on your business goals.
3
The difference between a mobile website a
mobile app?
A mobile website is specifically a
responsive website that works on almost all
screen sizes and is accessible over the internet.
Mobile visitors can access the content on your
site quickly as the user interface is optimised
for mobile devices. Mobile websites can display
text content, data, images and video. A mobile
app is a software application developed
specifically for use on mobile devices. Mobile
apps have to be downloaded and installed for use.
They are designed with consideration for the
demands and constraints of the devices and also
integrate with device and platform
features. .
(Source)
4
Which one is better for your business?
5
Mobile websites have the following advantages
Instant Access One can immediately access a
mobile website via a browser across a range of
devices. Upgradability Mobile websites can be
updated instantly. The editing only needs to be
done once, and the changes are immediately
visible. Compatibility Mobile websites are
compatible with almost every device. Theres no
reason to design separate websites for different
operating systems such as Android or
iOS. Affordable Mobile websites are less
expensive to build than mobile apps. You only
have to develop one version, and you are ready to
go. Affordable Mobile websites are less
expensive to build than mobile apps. You only
have to develop one version, and you are ready to
go.
6
Mobile apps offer the following merits
Branding With the help of a mobile app,
you can experiment with different branding styles
and offer something new to your users and stay
ahead of your competitors. Interactive Customer
Experience Mobile apps can help you to provide a
rich interactive customer experience by making
use of mobile features such as camera phone,
photos, geolocation and the users contact
list. Personalization Mobile apps let users set
their preferences at the start and can give users
a customised experience based on their interests,
location, and usage behaviour. Offline You
dont always need the internet to access mobile
apps. They can be used even when
offline. .
7
(Source)
8
Thank you!
Source-http//enterprisemonkey.com.au/blog/mobile
-website-vs-mobile-apps/