OOH Campaign For CCD International Burger Carnival

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OOH Campaign For CCD International Burger Carnival
Mumbai Café Coffee Day, one of the finest coffee
chains of India, launches OOH promotion for its
International Burger Carnival. The brand has
engaged Global Advertisers for the publicity by
executing the campaign on Bus media. It's aimed
at traditional burger lovers, capturing their
attention through moving buses in the
city. Commenting on the success of the campaign,
Sanjeev Gupta, MD, Global Advertisers said, As
per the client brief and our understanding of
their market share, our team at Global spotted
areas and effective media tools for the
promotion. The team deployed buses of important
routes in Mumbai for the promotion. Café Coffee
Day, a part of Coffee Day Global Limited, is
Indias favourite hangout for coffee and
conversations. Popularly known as CCD to the
youth is a hangout spot where they meet people,
make conversations, and have a whole lot of fun
over coffee.
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