What is Augmented Reality

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Augmented Reality
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• Augmented reality (AR) is a digital technology
  that overlays text, images, video, 2D/3D graphics
  and animations over physical objects or printed
  content.

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INTRODUCTION

• Augmented reality (AR) is a digital technology
  which is trying to spread and fix its root in key
  segments like Retail, Marketing, Real estate
  etc., apart from gaming.
• Augmented reality is the latest and fastest
  growing technology which has taken over Virtual
  Reality by surprise
• Augmented Reality is changing the advertisement
  world completely
• With augmented reality the data which you gets
  will be more informative and also you can see the
  augmented view of physical objects by simply
  using a smart phone or tablet
• It is a great technology which can help our day
  to day life in various fields and even in medical
  and industrial applications.

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APPLICATION OF AUGMENTED REALITY

• Education
• Advertising and Promotion
• Tourism and Sightseeing
• Industries
• Real Estate
• Retail
• Gaming
• Entertainment
• Automotive
• Marketing etc

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DIFFERENT KINDS OF AUGMENTED REALITY

• Marker-based AR
• Marker less AR

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How does AR tracking work?

• Marker-based AR A simpler option is that you
  just need to scan the barcode/image/object using
  your iOS/android mobile or tablet .It would turn
  the barcode into a web address or link which you
  may get all of the detailed information
  regarding the thing which you wanted to know.
• Example If you want to get more details about a
  movie then you just need to scan the marker of
  that movie using the AR application. It will
  directly take you to the official trailer of that
  movie and also you gets a chance to take a
  selfie with the actor of that particular movie
  using AR with our smacarsolutions app.

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• Markerless AR It commonly uses the GPS or
  camera and other features to recognize the
  surrounding area and to display the augmented
  reality content without barcodes. we can find
  out what are all near the locality just by
  scanning a place. And it is the well advanced
  form of AR
• Example Assume, you are not that much
  accustomed to a new place and need help on
  directions and guidances on places to visit. Then
  just open the AR app in your phone and just scan
  the place us. Using GPS and camera it will get
  you a map which shows the near by restaurants,
  hospitals, theatres, etc

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How it works
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Advantages of AR

• Bulk and clear information for the people with
  simple process
• Makes life easy for everyone
• Can experience the things as real
• Time saver
• Budget saver

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Education

• Augmented reality brings unlimited ways for
  education process. It provides additional reality
  in learning .so everyone can learn as fast as
  possible without becoming boring. It makes
  learning easy with the way which it presents the
  content. And it can really help the tutors to
  explain the subject which these 3D data and they
  can easily convey what they are trying to say
  with the thing.

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Advertising

• If Augmented reality is used for advertisements
  more interest can be generated
• towards the product and for the company.
  Their customers can easily get
• updated with their favorite food or
  clothing or whatever. in a much closer and
• special way.
• Any advertising or marketing campaign can be done
  in order to boost sales or
• promote a new product/movie etc

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Real Estate

• With a touch of a button clients can get a 3D
  360 degree view of the property.
• Clients can visualize changes to a property by
  modifying the color of a wall.
• Even clients can go inside the property virtually
  and get a clear idea of the place without
  visiting there using augmented reality.

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Industries

• Can get a very detailed information in the
  assembly and disassembly of tools and machines.
  By just scanning a machine we will get the 3D
  view of the machines and we see the entire parts
  and specifications and how it works by using AR !

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Tourism and Sightseeing

• Travelers used to scan the architectures or
  buildings and they can get the brief info and
  history about the place
• Can even be used for navigation to explore places

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• Augmented Reality has amazing applications that
  can very well allow us to live our lives more
  productively and encapsule information into a
  text or image.
• Free iOS AR apps and Free Google Play store AR
  apps are many.

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• For more details contact
• SMACAR SOLUTIONS
• No.14, Prakash Towers,
• Deivasighamani Street
• Royapettah, Chennai 14
• Prepared by Anuj Raj Marketing and sales
  Intern
• Anuj.raj_at_smacarsolutions.com
• www.smacarsolutions.com