Digital Media Plan - EQ Solutions

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Digital Media plan

• EQ Solution

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Digital Marketing.
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Our Understanding

• The entourage club is a connecting link between
  fashion bloggers, makeup artist, models and
  Designers.
• The brand is planning to encourage the target
  audience to do business by eliminating the middle
  man.

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Revenue model

• We have researched on many of such sites working
  more or less on the same thought, few of them are
  mentioned below
• India.com.
• Innersecret.
• Saffron media.
• Revenue model
• Events
• ADS
• Paid news and PR articles
• Paid blogs

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Objective of digital campaign

• To project The entourage club as an expert in
  the industry of Fashion.
• To integrate the values of the project.
• To encourage Target audience to join and end
  users to interact.
• To keep all the digital platforms engaged.

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Digital platforms recommended.
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What would be done for your Brand
Email Campaigns ? Designing HTML Emails ? Sending
Bulk Emails to targeted data set ?Capturing
responses
On-page Optimization ? Meta tag, Title Tag
Implementation ? Sitemap Implementation ? Alt
tag Implementation ? Anchor Tag Optimization ?
Structure Navigation ? Textual Content
Optimization
Ads ? Google Adwords ? 20 Keywords Implementation
? Keyword competitor analysis
Social Media ? FB, Linkedin, G, Twitter ?
Strategy Implementation ?Page Design ? User
Engagement ?Paid Ads ? Content Management ?
Campaign Management
Off-page Promotions ? Article Writing ?
Article Syndication ? Manual Directory
Submission ? Social Bookmarking ? Manual Link
Request to themed site
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Social Media

• Seasonal campaigns over Facebook to connect with
  Young audience
• Corporate campaigns over Linkedin to target
  corporates
• Twitter would be used for user engagement.
• tag can be used to connect to Twitter users for
  Twitter campaign

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Social Media strategy 2

• We would post 7 post a week on Facebook and 14 on
  twitter, which would consist of fashion blogs
  ,Fresh ideas and fashion news.
• This blog will be a mix of blogs from fashion
  bloggers and some industry insights from us.
• Tips would be related to fashion and latest
  trends.

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Social Media strategy 1

• Contest
• We would suggest 2 campaigns a month. One will be
  focused on Target Audience and the second on End
  users.
• This campaign will be live on all social media
  platforms i.e. Facebook, twitter, Instagram.

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THANK YOU
Feel free to contact us Email
Rushikesh_at_eqsolutions.co.in Website
www.eqsolutions.co.in Phone [phone]