Writing good content for your website

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Writing Good Content For Your Website
Presented by Content Writing India
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Proper Spelling And Grammar Is A Necessity
As we already know that "content is king", it is
very important that you don't make any spelling
or grammar mistakes when writing your content. If
you do make such mistakes, this may harm the
credibility of your website and in turn increase
the bounce rate of your website. Clearly this
isn't desirable, so be careful, re-read what you
write, and eradicate as many spelling and grammar
mistakes as possible.
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Write Contents, Easy To Scan Online
Text online is read very differently to content
in a book. This is because the Human eye by
default scan text which appears on a computer
monitor, meaning that the average visitor to your
website won't read your content word for word.
Hence it is important that you use features like
bold, italics, headings and bullet point lists to
break up your content and highlight any important
information to your visitor.
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Breaking The Content Into Short Paragraphs
Since, the visitors scan read your content,
keeping your paragraphs short and crisp will
break up your content. This will improve the
chances of your visitors reading your content
since a lot of short paragraphs are more
accessible to read than a couple of longer
paragraphs. And also it would also make the
content less monotonous for the readers.
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One Idea Each Paragraph
The art of writing is obviously not to confuse
your reader. A great way of keeping things simple
for your visitors is to keep to one idea or
concept explanation per paragraph. This also
nicely ties in with the above "keep your
paragraphs short" point once you have made your
point and explained it, start a new paragraph.
This breaks things down nicely for your readers.
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Use Of Vibrant Colours
This is more of a design choice than a content
writing tip, however it is still a very important
one. Ensure that the color of your text is chosen
such that a high contrast is kept compared to the
background color of the content's container cell.
Anything different may hurt the visitor's eyes,
making it hard for them to read your content.
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Double Check Before Finishing
As explained before, any spelling or grammar
mistakes in your web content writing will harm
your credibility - both as a writer and your
website's credibility also. Hence be sure to
double check your work, and ask your friends and
family to re-read if for you if needed. Whilst
double checking your writing may seem monotonous,
it is definitely worth it - any mistakes will not
reflect well on you.
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