MKT 575 Course Great Wisdom / tutorialrank.com - PowerPoint PPT Presentation

About This Presentation
Title:

MKT 575 Course Great Wisdom / tutorialrank.com

Description:

For more course tutorials visit www.tutorialrank.com MKT 575 Week 1 Business Environmental Analysis (StarBucks) MKT 575 Week 1 DQs MKT 575 Week 2 Industry and Competitive Analysis MKT 575 Week 3 Target Market Analysis (StarBucks) MKT 575 Week 4 Product Offering and Branding Plan – PowerPoint PPT presentation

Number of Views:4
Slides: 8
Provided by: jabbaree127

less

Transcript and Presenter's Notes

Title: MKT 575 Course Great Wisdom / tutorialrank.com


1
MKT 575 Course Great Wisdom-tutorialrank.com
For More Tutorials
www.tutorialrank.com
2
MKT 575 Course Great Wisdom-tutorialrank.com
  • MKT 575 All Assignments Final Guide
  • MKT 575 Final Exam Guide (New)
  • MKT 575 Week 1 Business Environmental Analysis
    (StarBucks)
  •  MKT 575 Week 1 DQs 
  • MKT 575 Week 2 Industry and Competitive Analysis 
  • MKT 575 Week 3 Target Market Analysis (StarBucks)
  •  
  • 1. In the _____ step of the new-product
    development process, a marketing manager
    evaluates how well the idea fits with the
    company's objectives.
  • commercialization
  • development
  • screening
  • idea generation

3
MKT 575 Course Great Wisdom-tutorialrank.com
  • MKT 575 Week 1 Business Environmental Analysis
    (StarBucks)
  • MKT 575 Week 1 DQs
  • MKT 575 Week 1 Business Environmental Analysis -
  • Instructions 
  • Conduct a thorough business environmental
    analysis, using your own organization or company,
    or one of your choosing, 
  • Analyze your findings in a 1,050-word report
  • Include in your analysis
  •  
  • How do vision, mission, and goals differ? How do
    each of these relate to the development of a
    marketing strategy?
  • MKT 575 Week 1 DQ 2
  • Discuss the factors involved in reviewing the
    competition.

4
MKT 575 Course Great Wisdom-tutorialrank.com
  • MKT 575 Week 2 Industry and Competitive Analysis
  • MKT 575 Week 3 Target Market Analysis (StarBucks)
  • Your learning team has been hired to consult with
    a U.S.-based major consumer company as they
    launch a new product in their industry. Your aim
    throughout this course-long project will be to
    develop a marketing plan for your client to gain
    and maintain a competitive advantage in their
    industry, and create value for their target
    market. Create a new product or service to be
    offered
  • MKT 575 Week 3 Target Market Analysis -
  • Instructions
  • Prepare an analysis of your target market, and
    how you will position and differentiate your
    product offering for that target market, using
    your own organization or company, or one of your
    choosing. Synthesize your findings in a
    1,400-word analysis.Include in your analysis.

5
MKT 575 Course Great Wisdom-tutorialrank.com
  • MKT 575 Week 4 DQs
  • MKT 575 Week 4 Product Offering and Branding Plan
  • MKT 575 Week 4 DQ 1
  • Discuss the decisions necessary to developing a
    distribution strategy. What are the major types
    of channels? Provide an example of each type of
    channel.
  • MKT 575 Week 4 Product Offering and Branding Plan
    -
  • Instructions Develop a 2,100-word product
    offering and branding plan using the industry and
    competitive analysis you completed for your
    client in Week 2 as a basis. Include the
    following
  • Detail the target market profiles, key buying
    behaviors, and decision

6
MKT 575 Course Great Wisdom-tutorialrank.com
  • MKT 575 Week 5 Marketing Communications
    Presentation (StarBucks)
  • MKT 575 Week 6 Marketing Plan Presentation
  • MKT 575 Week 5 Marketing Communications
    Presentation -
  • Instructions
  • Prepare a 10- to 15-slide Microsoft PowerPoint
    marketing communications presentation with
    detailed speaker notes using your own
    organization or company, or one of your choosing.
  • Create a 15- to 20-slide Microsoft PowerPoint
    presentation for your client to explain the
    marketing plan and strategy you have developed
    over the course of this class. In addition to
    slides, you may also incorporate other elements
    into your presentation that may be useful for
    your client (demonstrations, videos, print ads,
    etc.). Include detailed speaker notes

7
MKT 575 Course Great Wisdom-tutorialrank.com
For More Tutorials
www.tutorialrank.com
Write a Comment
User Comments (0)
About PowerShow.com