Chat and messaging apps

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Messaging apps are about to transform
Marketing
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Introduction

• Traditional marketing leveraged product placement
  to build brand awareness.
• Messaging apps are the new trend in transforming
  marketing.
• These apps have evolved as a digital platforms
  that let brands handle their e-commerce,
  advertising and customer service via messaging
  platform.
• Today messaging apps are used to let people
  communicate, share, view, play and learn in a
  convenient and personal way.
• Messaging apps encourage customers to engage with
  a brand, by being more collaborative and
  conversational.

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Different Messaging Apps
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Reasons for Popularity

• Conversation They allow customers to discuss,
  interact, ask questions and engage with brand.
• Learning With each interaction between brand
  sending messages and customers, the company can
  continuously improve its general strategy.
• Extreme Targeting It is a step towards knowing
  exactly what the customers wants, need and will
  react to.
• Automation Company will get opportunity to set
  up entirely automated processes through chatbots
  and messaging applications.
• 24/7 Service A well coded chatbots stays 24/7
  alert and responsive.

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Rise of Messaging Apps and Power of Platforms

• 6 out of top 10 used mobile apps are messaging
  apps according to Quettra- research firm.
• About 1.48 billion messaging app users are in
  China alone, a 2013 report.
• A research by Deloitte in 2014 claims that UK
  witnessed about 300 billion messages sent via
  messaging apps.
• WhatsApp user base increased to 1 billion turning
  in world leader claiming 109 countries or 55.6
  of the world.
• WeChat is used by more than 650 million users in
  China.
• Facebook Messenger covers 800 million users.

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How to get maximum benefits from messaging apps?

• Make the apps personal, not only personalized At
  the dawn of digital age, let customers have
  personal conversations with brands on their
  smartphones, positioning the brand as a personal
  assets.
• Humanize Brands can connect with the customers
  by delivering the benefits of both online and
  offline experience.
• Hold Conversations These apps can be used to
  have customer conversation to drive product
  purchase and build loyal relationships.
• Convert Customers to Participants These apps can
  be used for brand awareness by allowing
  marketers to share brand information and
  experience through conversational engagement.

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Conclusion

• Before you dive into the world of mobile
  messaging apps, ask yourself one question Could
  I Use Text For That?
• Free messaging internationally, group chats,
  multimedia content, video calls are some of the
  features of messaging apps which make their
  future sound.

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