AGENCY09 - Bangalore Book Festival Social Media Activities

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(No Transcript)
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• Social Media Activities 14 Days

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Background

• Technology may have reduced the burden of
  carrying the paper-backed books around on ones
  back, but the hard-bound still has its loyal fan
  following, after all, a book is a mans best
  companion.
• Testifying this is the Bangalore Book Festival

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Challenge

• Cover the event on Social Media - Remotely

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Approach
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ExecutionLiveToRead - Campaign
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Social Media Campaign - LiveToRead
Reach 387 Likes 18
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LiveToRead
Reach 440 Likes 13 / Shares 02
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LiveToRead Series
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Bangalore Libraries Post
Reach 151 Likes 03
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News Coverage
Reach 198 Likes 05
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Articles shared
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Articles shared
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Contest Post
Reach 436 Likes 08 / Comments 04 / Shares
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Contest Post
Reach 168 Likes 08 / Comments 01
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Boost Post
Reach 18,775 Likes 1,008 / Comments 03 /
Shares 07
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MyReadingReason contest post
Reach 11,676 Likes 597 / Comments 18 /
Shares 03
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Entries Received

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Entries Received

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Interactive Post
Reach 122 Likes 10 / Comments 01
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Interactive Post
Reach 2,50,779 Likes 2842 / Comments 54 /
Shares 82
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Interactive Post
Reach 2,545 Likes 246 / Comments 02 /
Shares 02
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Queries tackled
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Queries tackled
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Group Postings
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Bangalore Book Festival Event Page
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Articles shared
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Real Time Updates
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Real Time Updates
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Festivals/ International Days
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Dussehra
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Twitter
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Live Tweeting
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Live Tweeting
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Twitter Interactions
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Contest build up tweets
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Entries Received

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Entries Received

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Facebook Insights
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On an average 116 peoplejoined our official
pageIn total 1,512 people joined our family in
a span of 14 days
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On an average 690 Peoplewere engaged
daily8,968 Unique Users wereengaged
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Over 3,46,149 plus Total reach generated from our
contentAt an average 26,627 people reached daily
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Men Women Break Up (Reached)
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Men Women Break Up (Engaged)
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Country - City Break Up - Engagement
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Facebook
Type Oct (14 Days)
Average Daily Likes 116
Total Likes 1,512
Daily Engagement (Avg.) 690
Total Engagement 8,968
Average Reach 26,627
Total Reach 3,46,149
Men - Women Ratio 72 - 28
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Get in touch to know how we created the magic
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Gautam Anand Head - Social Media
Conceptualiser A-201, Rizvi Palace, Hill Road,
Off Globus, Bandra W, Mumbai 400050 gautam_at_agenc
y09.in 91 98921 08119