How to Get Customer Insights on Game Testing

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How to Get Customer Insights on Game Testing
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So you are ready to launch your new gaming
application but are you sure if it is going to be
received by the real, targeted people?
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• Browser games and applications usually have a
  goal beyond the entertaining the player, buying
  user credits, invite friends or upgrade to the
  premium version. PC and console games have the
  luxury of complex characters, storylines, or
  large scale worlds.
• However, with millions of games online and in the
  app store, your game has to quickly pack a punch
  to distinguish itself and keep your players
  coming back.
• Not only your game should make a robust first
  impression, but should also have a high replay
  value.

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• To make sure that you have got all your bases
  covered, its a good idea to run game testing
  services on your game to get feedback from the
  real people.
• Lets read on a few things to consider when
  testing a new game application

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• Decide what version of your game you want to
  test, and on what platform.
• You can test any game that can be played on a
  mobile device or a desktop and test each stage of
  the game lifecycle.
• If your game is available on multiple operating
  systems or platforms, we recommend giving each
  version its own round of testing. This is
  important especially if the game enables
  multiplayer and multichannel gameplay.

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2. Think about what you want to test. Are you
trying to gain insights on what users like and
dislike about your game? Are you interested in
restructuring the first-time user experience? Or
you have already identified your pain points, and
want to get some rich examples of users
responding to them. Below are some sample
problems and objectives you can test The first
time user experience and if the new users
understand the interface, controls, gameplay
elements, and reward/ level system. The
experience of launching/ downloading, creating/
registering an account, and playing the first few
levels of the game.
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3. Decide on the best methodology for answering
your research questions. Dont forget that you
can also integrate longitudinal research,
benchmarking, and Omni channel testing into your
research and design process. Example 1 When and
why do users drop off or give up on playing the
game? Possible methodologies If you know where
during gameplay users drop off, you can observe
users playing the game until after the known
drop-off point. This may take the form of a
moderate or long-running session. If you are not
sure where the drop-off occurs, or if it takes
place after a certain period of time, then you
can choose to do some longitudinal study. Users
play game as they normally would and recount
their experiences every day or every time they
play the game. You can follow up with a
restrained interview to ask about their
experience. Example 2 Do users understand the
game features, such as controls, the levels,
reward system, and other elements?
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Let the gamers of your intended segment play the
game as they normally would. Let them go through
a number of levels and provide feedback as they
normally would, then take some time to probe on
the specific features or concerns.  
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Got more questions ? Contact us at
BugRaptors.com. We are a CMMi5 accredited
quality assurance company with an extensive
experience in various testing techniques.