BRM 353 Course Experience Tradition/snaptutorial.com

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BRM 353
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BRM 353 Course Experience Tradition
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BRM 353 Course Experience Tradition /
snaptutorial.com
BRM 353 Week 1 Individual Assignment Product
Selection Paper
Resources Local retailers, Internet, University
Library   Visit a retailer and observe customer
reaction to different products and brands.
  Select a product and brand to serve as the
basis of this assignment. The product can be a
service or a tangible product.  
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BRM 353 Course Experience Tradition /
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BRM 353 Week 2 Learning Team Assignment Brand
Comparison Paper
Resource Product Selection Paper from Week
One   Discuss the different products and brands
that each team member selected for their Week One
Product Selection Paper.   Select one product and
brand to serve as the basis for this and
subsequent Learning Team assignments.
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BRM 353 Course Experience Tradition /
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BRM 353 Week 3 Individual Assignment Brand
Development Project
Resources Internet, University Library   Develop
a brand for childrens apparel, breakfast cereal,
or long distance service and identify the target
market for that brand.   Create a name, logo,
personality, pricing strategy, packaging,
symbols, color schemes, emblems, and a slogan for
your brand that appeals to your target market.
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BRM 353 Course Experience Tradition /
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BRM 353 Week 4 Individual Assignment Product
Development Paper
Resources University Library, Internet   Develop
a product for the brand you developed for your
Brand Development Project due in Week
Three.   Write a 700- to 1,050-word paper
describing your product. Discuss the features of
your product and how it differs from similar
products. Analyze how technology might affect the
development of your product and brand
development.
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BRM 353 Course Experience Tradition /
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BRM 353 Week 4 Learning Team Assignment Product
Life-Cycle Analysis
Resources Internet, University
Library   Evaluate the same product and brand
selected for your Brand Comparison Paper.   Write
a 1,400- to 1,750-word analysis of the products
position in the product life cycle.  Begin by
identifying its current position in the product
life cycle and explaining why you selected that
position.
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BRM 353 Course Experience Tradition /
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BRM 353 Week 5 Individual Assignment Reaction to
Market Environment Paper
Resources University Library, Internet  Select
the brand you developed for your Brand
Development Project due in Week Three and the
product you developed for your Product
Development Paper due in Week Four.  Write a
brief response to each of the following
scenarios  Your product was just introduced to a
big box store. Provide advice to your retailers
on how to merchandise your product and brand to
maximize sales
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BRM 353 Course Experience Tradition /
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BRM 353 Week 5 Learning Team Assignment Global
Expansion Presentation
Resources Product Selection Paper, University
Library  Analyze the same product and brand
selected in your Product Selection
paper.  Prepare a 10- to 15-slide Microsoft
PowerPoint presentation, including speakers
notes, illustrating a plan for introducing your
product to a new foreign market. Address the
following in your presentation  
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BRM 353
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BRM 353 Course Experience Tradition
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