Out Of Home Engagement For Viviana Mall Mumbai

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Out Of Home Engagement For Viviana Mall Mumbai
As the New Year about to begin, one could see
various X-mas offer promotions on the channels,
and thus a Brand needs creative outlook to stand
out from the clutter of advertisements. To
achieve the same goal, Viviana Mall engaged
outdoor agency Global Advertisers to make their
campaign stand differently this
season.   Commenting on the campaign, Sanjeev
Gupta, MD, Global Advertisers said, we were very
clear from the beginning that the outdoor
campaign should not only touch people but
persuade them to visit Viviana Mall. Therefore,
with the right combination of creative and media
tool, we were able to increase the footfall in
the mall. Trendy and eye catchy designs on large
billboards turned out quiet effective in placing
the brand in the market.   Viviana Mall is a
flagship property of Sheth Corp.
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