OOH Marketing For UTI Mutual Funds

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OOH Marketing For UTI Mutual Funds
Mumbai UTI Mutual Funds has created quite a
storm of late with outdoor campaigns in the city
to promote its tax saving plans through a
campaign Beware of March. Indias smartest
outdoor agency Global Advertisers has been
assigned to execute UTI Mutual Funds schemes on
large hoardings across Mumbai. UTI Mutual Fund's
investment philosophy is to deliver consistent
and stable returns in the medium to long term
with a fairly lower volatility of fund returns
compared to the broad market. Through this
campaign, UTI Mutual Funds aims to bring people
closer to its flagship tax saving
plan.  Commenting on the campaign, Sanjeev Gupta,
MD, Global Advertisers, said, "Now more and more
people are spending time outside of their home to
earn their livelihood. And for that travelling
has increased in manifolds, it is important for a
brand to be visible at places frequented by this
audience. Today's working population travel
extensively and hence strong presence in a city
like Mumbai has become a necessary.
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