Micro Sites Development

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3 Things That Make Your Microsite More Effective
Microsites are a prevalent means to promote a
business or brand by focusing on a smaller idea,
product or marketing campaign rather than
investing all the effort and time in broad-scale
strategy or concept. While more and more
marketers seem to embrace the idea of a
microsite, few succeed to pull it off the right
way. Therefore, it is necessary to know the
basics of microsite sites development and the
characteristics that drive the success of a
microsite.
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Do you really need to create a microsite?

• If you are looking to spread a word about a
  specific campaign, highlight a newly launched
  product or service or engage more prospects and
  customers, then yes you need one.
• A microsite limited navigational options unlike
  the original brand website, which allows users to
  focus on a specific goal or concept.
• Since a microsite operates separately from your
  business website, it increases the chances of
  reaching new prospects and generating more leads
  by leveraging different forms of marketing.

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What accounts for the effectivity of a microsite?
An Appropriate Concept Without a focused
topic to promote, theres no point in creating a
microsite. A microsite is only created to provide
in-depth information about a subject that the
target audiences are interested in or should be
aware of. So to make sure customers not only
connect with the content but benefit from the
information provided, it is important to stay
focused. Sticking to a direct and relevant topic
will allow you to prevent confusion and covey the
required message effectively thus encouraging
customer actions and interactions.
Comprehensive Information If a user
clicks the link to your microsite, they are
likely interested in knowing more about the
related subject. Whether you want to bring
attention to a particular product or sway
customers into making a purchase, create a call
to action or launch a marketing campaign, define
the goal you want to achieve through your
microsite from the get go. Once you have a
defined purpose, it would be easy to produce
precise and useful information which clearly
conveys the intended message to the users.
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The Visual Appeal, Of Course A microsite being
separate from the official website provides more
room for creativity and aesthetics. It offers
great opportunities to present your brand in a
different yet positive limelight. By creating an
appealing, user-friendly design you can encourage
the users to interact and take the intended
action. In addition, easy navigation also
contributes to a seamless user experience which
in turn affects conversions rates and sales.
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• The Takeaways
• When it comes to microsite development, there are
  endless possibilities, from web design to
  informative content, to encourage customer
  engagement and drive conversions.
• However, in order to ensure the success of your
  microsite, it is important to
• Identify the audience you wish target through
  your microsite.
• Define a specific topic or subject to focus.
• Include relevant comprehensive quality content on
  your microsite
• Leverage your design skills to create an
  eye-catchy design with easy navigation that makes
  for an hassle-free user experience.