BUS 235 AID A Guide to career/bus235aid.com

1
COM 295 STUDY Inspiring Minds/com295study.com
BUS 235 AID A Guide to career/bus235aid.com

• For more course tutorials visit
• www.com295study.com

• Formore course tutorials visit
• www.bus235aid.com

2
fdfdsfsd
BUS 235 Entire Course (Ash) FOR MORE CLASSES
VISIT www.bus235aid.com BUS 235 Week 1 DQ 1
Marketing Trends BUS 235 Week 1 DQ 2 Customer
Needs and Wants BUS 235 Week 2 DQ 1 Market
Research BUS 235 Week 2 DQ 2 Customer Loyalty BUS
235 Week 3 DQ 1 Branding Debate BUS 235 Week 3 DQ
2 New Product Development BUS 235 Week 3
Assignment Retail Store (Walmart) BUS 235 Week 4
DQ 1 Price and Ethics BUS 235 Week 4 DQ 2 Service
Marketing
3
fdfdsfsd
BUS 235 Week 1 DQ 1 Marketing Trends (Ash) FOR
MORE CLASSES VISIT www.bus235aid.com Marketing
Trends Consider the broad changes occurring in
marketing today and identify themes that you
believe are emerging from these changes. Can
these themes and changes be related to societal
forces? How? Provide examples of societal changes
and how these changes have impacted the way
marketing activities are conducted. Respond to at
least two of your classmates postings.
4
fdfdsfsd
BUS 235 Week 1 DQ 2 Customer Needs and Wants
(Ash) FOR MORE CLASSES VISIT www.bus235aid.com C
ustomer Needs and Wants Marketing has often been
defined in terms of satisfying customers needs
and wants however, marketing critics argue that
marketing can be unethical by creating needs and
wants that did not exist before. Marketing can
encourage customers to spend money on goods and
services they really do not need or want. Take a
position on the following ethical dilemma Do you
think marketing merely reflects the needs and
wants of consumers, or that marketing creates
unnecessary customers needs and wants? Respond
to at least two of your classmates postings.
5
fdfdsfsd
BUS 235 Week 2 DQ 1 Market Research (Ash) FOR
MORE CLASSES VISIT www.bus235aid.com Market
Research Describe methods you would use to
analyze one of these three different markets
consumer, industrial or international markets.
What challenges would you face to ensure accurate
data gathering in the market and what
recommendations would you make to overcome those
challenges? Respond to at least two of your
classmates postings.
6
fdfdsfsd
BUS 235 Week 2 DQ 2 Customer Loyalty (Ash) FOR
MORE CLASSES VISIT www.bus235aid.com Customer
Loyalty Successful companies recognize that high
satisfaction leads to high customer loyalty.
Provide an example of a company to which you are
loyal in terms of buying products or services.
What marketing actions does the company take to
promote your loyalty and satisfaction? Respond
to at least two of your classmates postings.
7
fdfdsfsd
BUS 235 Week 3 Assignment Retail Store (Walmart)
(Ash) FOR MORE CLASSES VISIT www.bus235aid.com We
ek 3 Assignment Visit any retail establishment
of your choice in order to gain specific
knowledge about the marketing activities of the
operation. Provide a 2-3 page report on your
visit using at least two references (one
reference to be the textbook) to support your
analysis. Suggested areas to analyze include 1.
Type of outlet (convenience, shopping specialty,
etc.) 2. Location Describe reason for specific
location. 3. Customer profile Who shops there?
Target market segments? 4. Unique competitive
positioning What separates them from
competition?
8
fdfdsfsd
BUS 235 Week 3 DQ 1 Branding Debate (Ash) FOR
MORE CLASSES VISIT www.bus235aid.com Branding
Debate Take a position on one of the following
statements a) All brands have a limited life as
indicated by the product life cycle and will slip
or disappear. b) There is no reason why a
successful brand cant live forever. Provide
examples to support your position. Respond to at
least two of your classmates postings.
9
fdfdsfsd
BUS 235 Week 3 DQ 2 New Product Development
(Ash) FOR MORE CLASSES VISIT www.bus235aid.com
New Product Development Have you ever had a need
for or interest in a new product or service that
you wish someone had developed? Identify what you
believe could be a new product or service and why
you think it would be successful. Is the product
or service targeted to a particular group or
would it be available to the mass market?
Describe how you would test market the product or
service to determine if it has commercialization
potential. Respond to at least two of your
classmates postings.
10
fdfdsfsd
BUS 235 Week 4 DQ 1 Price and Ethics (Ash) FOR
MORE CLASSES VISIT www.bus235aid.com Price and
Ethics Discuss the ethics of pricing products to
match the value that consumers are willing to pay
for products (e.g., 2.50 bottle of water, 150
running shoes, etc.). Is it unethical to charge
high prices when the cost of making a product is
significantly less than the retail price?
Provide examples. Respond to at least two of your
classmates postings.
11
fdfdsfsd
BUS 235 Week 4 DQ 2 Service Marketing (Ash) FOR
MORE CLASSES VISIT www.bus235aid.com   Service
Marketing Identify the differences between
product and service marketing. For example, how
does Ashford market its services (education)
differently than businesses offering products
such as the retail store you visited in week
three? Respond to at least two of your
classmates postings.
12
fdfdsfsd
BUS 235 Week 5 DQ 1 Super Bowl Advertising (Ash)
FOR MORE CLASSES VISIT www.bus235aid.com uper
Bowl Advertising Super Bowl commercials cost
millions of dollars (as an example, companies
paid an average of 2.6 million for 30 seconds of
airtime in Super Bowl XLIV for the chance to
reach a projected audience of 90 million viewers
worldwide). View the latest Super Bowl ads.
Identify which ad you believe was the most
effective for domestic and international markets
and why. Respond to two of your classmates and
discuss whether you believe their choices would
be successful for domestic and international
markets. Why or why not?
13
fdfdsfsd
BUS 235 Week 5 DQ 2 AMA (Ash) FOR MORE CLASSES
VISIT www.bus235aid.com AMA Visit the American
Marketing Association, AMA, website and review
the statement of ethics. Identify two companies
that you believe integrate corporate social
marketing in their overall strategic marketing
plan. Provide examples. Respond to at least two
of your classmates postings.
14
fdfdsfsd
BUS 235 Week 5 Final Paper The Marketing Mix
(Amazon) (Ash) FOR MORE CLASSES
VISIT www.bus235aid.com   Week 5 Final Paper
The Marketing Mix Select an existing product
and identify its target market. Describe how each
variable of the marketing mix (product, price,
place, and promotion) is being executed. Address
at least three elements of each variable. Focus
of The Marketing Mix In a 6-8 page paper,
excluding title and reference pages, consider the
following Product ?
15
COM 295 STUDY Inspiring Minds/com295study.com
BUS 235 AID A Guide to career/bus235aid.com

• For more course tutorials visit
• www.com295study.com

• Formore course tutorials visit
• www.bus235aid.com