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COM 302 Entire Course
COM 302 Week 1 Individual Assignment Marketing
Communications Process COM 302 Week 2 Learning
Team Assignment Advertising Media Mix COM 302
Week 2 Individual Assignment Sales Promotion and
Advertising COM 302 Week 3 Learning Team
Assignment Building New Brands
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COM 302 Course Seek Your Dream / snaptutorial.com
COM 302 Week 1 Individual Assignment Marketing
Communications Process
Week 1 Individual Assignment Marketing
Communications Process Resources Ch. 1 5 of
Advertising and Promotion and the University
Library Write a 750- to 1,050-word paper in which
you examine marketing communications produced by
an organization.
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COM 302 Week 2 Individual Assignment Sales
Promotion and Advertising
Select a company to research that is different
from the one you selected in Week One but that
competes in the same industry. For this
assignment, you will compare this company to the
one selected in Week One. Prepare an 8- to
10-slide Microsoft PowerPoint presentation
comparing the sales promotions and advertisements
of your two selected companies.
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COM 302 Week 2 Learning Team Assignment
Advertising Media Mix
Resources Ch. 12 of Advertising, Promotion, and
Other Aspects of Integrated Marketing
Communications Ch. 13 of Advertising and
Promotion Review the sample entry in the
matrix. Complete the University of Phoenix
Material Advertising Media Matrix by addressing
the following Compare and contrast types and
functions of various print, broadcast, and
support media. Cite specific examples from each
type of advertising media.
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COM 302 Week 3 Learning Team Assignment Building
New Brands
Resources Ch. 17 of Advertising and Promotion
Ch. 3 of Advertising, Promotion, and Other
Aspects of Integrated Marketing Communication
and the Center for Writing Excellence Consider
that one possible way of using public relations
(PR) is to introduce a new product with little or
no advertising.
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COM 302 Week 4 Learning Team Assignment Direct
Marketing
Continue working on the Week Four Learning Team
Assignment Direct Marketing. Review the examples
of direct marketing that team members gathered
and researched during Weeks One, Two, and
Three. Discuss why some direct-marketing examples
capture your attention and why some do not. Begin
thinking about how you might design a form of
direct marketing for a retailer of your choice.
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COM 302 Week 5 Individual Assignment Internet
Based Marketing Blog
What are the general advantages and disadvantages
of using Internet-based marketing
communications? Which general factors are
essential for a website to be effective in terms
of marketing communications practices and
strategies? Which of these factors does the
selected company use? How does it use them? Does
it use them effectively? How does the website
promote two-way communication between the company
and the customer?
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COM 302 Week 5 Learning Team Assignment Social
and Ethical Aspects of Advertising and Promotion
Week 5 Assignment Social and Ethical Aspects of
Advertising and Promotion Resources Ch. 22 of
Advertising and Promotion and the University
Library Debate one of the following social or
ethical issues Advertising is informative. vs
Advertising is manipulative. Advertising creates
and perpetuates stereotypes. Advertising creates
images that consumers can relate to.
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The Best way to predict the Future is to create
it.....To Best way....
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