5 reasons you must have visuals on your website

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• 5 reasons you must have visuals on your website

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• Here Are The Top Reasons Why Visual Content Is
  Loved By Your Audience

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One brutal fact of the online world is this A
first impression is often the last impression. If
your website looks dowdy and boring, you have
lost your guy there itself, and most likely he
isnt coming back too.
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And there in enters the Visuals. If you want to
entertain engage your target audience and drive
home the point, dont skimp on standout visuals
be it pictures, infographics, videos etc. Here
are some compelling reasons.
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• 1. Absorption of Message is Faster with Visuals

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While reading, do you find yourself visualizing
what you read? That is because 90 of the
information that is transmitted to our brain is
through visuals. Then how can it not form an
integral part of the content story telling
process?
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So in short, use visuals instead to make your
point. Since thats the best way to grab
attention and make a lasting impression in just a
few seconds and drive home the message faster.
Better still, you would have the visitor hover
over your website admiring at your visuals.
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The image here (above) shows restaurants tempting
its visitors with exotic pictures of
food/ambience pictures in their websites. Even if
the visitor didnt have any intention of stopping
by, the photographs attract and prod him into
looking at the menu. And there, you have won a
lead.
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• 2. Drive Up Engagement

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Images add the punch. Written content alone may
help you to land in search engine results, but to
make the page interesting and engaging so that
your readers return to it regularly, visual aid
is important.
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Analytical studies of social media trends show
that an image gets shared at least 60 times more
than written content. Image searches are equally
common too, they are one of the leading sources
for web traffic.
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Moreover, with the continuous evolution of these
social media platforms, it is getting easier to
share visuals with readers. Then why not take
advantage of these resources to build the traffic
that you always wanted.
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• 3. Get Your Message Across Correctly

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Furthermore, written information can only do so
much, for example, lets say Zizu is a popular
architecture piece. You write an amazing article
on Zizu, describing it how beautiful it is, how
well-designed it is etc. Nevertheless, all your
readers can do is imagine and the worst part is
each reader will imagine it differently,
according to their own personal preferences
there would be no uniformity.
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However, if your text accompanies a picture of
Zizu, it will leave no scope for ambiguity and
will form a lasting image in the readers mind of
how a Zizu is supposed to look.
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Not only will this remain in their memory but
will also serve as a point of return (meaning,
reader may sometimes think Ah yes, I know what
Zizu is, I read it on so and so website).
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Likewise, not all readers may have time to go
through the complete article, they would want a
brief introduction just to remember what it is.
And an image in the introduction is all you need
to imprint on the readers mind.
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• 4. Make Your Information Easy to Grasp, and
  Appealing

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Visuals are also killer tools, when it comes to
triggering emotions and offering experiences. The
collage above shows how the hospitality industry
uses beautiful location pictures to attract
visitors. A lot of product-based websites also
use videos to explain what they do instead of
just writing it down.
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A large amount of information can be shared
through infographics and montages via pictures,
icons, colors, design, skillful video editing etc.
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This information is easy to grasp, no lengthy
text required, in few seconds there is a healthy
exchange of information with the reader. Many
critics may argue that images and videos take
time to load, but with the kind of editing tools
easily available in the market, it is getting
more and more simple to crop, compress, resize
images or videos as per your website requirement.
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• 5. Visuals Make Design Better

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Yes, they do, no matter how boring the subject.
Take a look at this picture above. Its just a
report, and yet a lovely picture has managed to
transcend the website to something beautifully
designed.
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If done correctly, the content of your website
can be enhanced greatly by great visuals. This
works on the basic premise that the eyes love
visuals and the brain comprehends it faster than
chunks of text.
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And here is the thing Micro content is being
projected as the next big thing, be it a short
video montage or graphic art, everyone wants a
piece of it. The resounding success of platforms
like Instagram and Pinterest is more of a
phenomenon than just an evidence.
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